The KISS principle comes from the English acronym ‘Keep It Simple, Stupid!’ which means: ‘make it simple, easy to understand’. It is widely used in the field of design that has more and more relevance in marketing actions. Do you think ...
Do you apply the KISS principle to the marketing actions of your hardware business?
  This time we come to introduce you to the most noteworthy advantages and features of the kitchen cabinet with smart folding door whose purchase we manage at IBMH for our customers. It is an indispensable product in your hardware catalog. We’ll tel...
Find out the advantages of the Kitchen Cabinet with Smart Folding Door that you can import with IBMH
Correctly defining a hardware import strategy means considering all factors such as the country from which to import, costs or suppliers, and it also means including that strategy within the overall planning of the company. Potential challenges such as deliver...
Things to consider to properly define your hardware import strategy
To create a working group that works and contributes to the smooth running of the company, it is not enough just to have talented people or a great curriculum. You also have to get all the team members to fit together. In this way, the work is better structured...
The 8 features a successful team should have

Blog

New ‘Tandem’ type pull-out kitchen hardware: an innovative storage system

2019-02-15T13:20:58+00:00 February 18th, 2019|

Thanks to the new ‘Tandem’ type pull-out kitchen hardware, having a supermarket storage system at home is now possible. This type of hardware offers a latest-generation storage system that provides many advantages. Here, we’ll get you acquainted with all of its features so that you can decide how to make the most of them by incorporating them in your catalogue, with the help of IBMH’s professional management. […]

What does it mean to have a ‘good brand image’ in the furniture and construction hardware business?

2019-04-04T18:49:12+00:00 February 15th, 2019|

  Today at IBMH, we want to talk to you about one of the most fundamental aspects of any company’s marketing strategy: its brand image. Do you know what it means to have a ‘good brand image’? We’ll explain the advantages that correctly applying it can have for your furniture and construction hardware business. […]

How to effectively plan and prioritize your projects and daily tasks

2019-04-04T18:49:42+00:00 February 14th, 2019|

Do you work effectively? Do you prioritize what is urgent or what is important? Today, at IBMH, we want to help you to effectively plan and prioritize your projects and daily tasks. Because prioritizing is one of the basic principles of time management. Effective time management leads to optimization, which immediately translates to an improvement in productivity. Are you in? Take note! […]

The secret animal: the other Chinese horoscope animal

2019-02-18T13:19:15+00:00 February 13th, 2019|

The Chinese New Year has already begun, the Year of the Pig. As you know, there is a custom in China to assign an animal’s zodiac sign to each person according to their birthday. What you probably never knew is that, according to the Chinese horoscope, each person is linked to another Chinese horoscope animal. And this other animal is the one that determines our personality: the secret animal. We have lived and worked in China for years, we know their customs and traditions and we know how spirituality, religion or superstitions influence in the business environment. Did you know the existence of the other Chinese horoscope animal? We will tell you its origin. […]

What neuromarketing is and how to apply it in a hardware business

2019-01-21T10:48:49+00:00 January 21st, 2019|

As you well know, at IBMH we strive every day to improve as professionals. We are constantly searching new tendencies, strategies and techniques that make us grow and prosper. So today we want to talk about a concept that is increasingly gaining more strength and ground in the world of marketing: neuromarketing. […]

How Chinese New Year affects the import of hardware and how we can help you from IBMH

2019-04-04T18:50:16+00:00 January 18th, 2019|

The most important party in China is coming: the Chinese New Year 2019. In this occasion, it will take place on February 5th. To be aware and anticipate the unforeseen taking into account how the Chinese New Year affects the import of hardware is a good strategy and from IBMH we are always ready to help you solve any kind of problem that may arise. […]

Splitplus: the best modular drawer organization system, now within reach

2019-01-16T19:13:57+00:00 January 17th, 2019|

Today, we’re introducing the best modular drawer organization system you can find on the market today: Splitplus. Splitplus allows you to organize the inside of drawers in a way that is elegant and completely customized. It is very easy to install and available in a wide variety of measurements and finishes. […]

How to set limits on the number of projects or tasks to grow in your hardware business?

2019-04-04T18:50:38+00:00 January 16th, 2019|

It’s a reality, our capacity to begin new tasks is unlimited. However, our capacity to finish those same tasks is not. That’s why having a suitable work methodology and the ability to set limits on the number of projects in progress is very important. […]

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