‘Long Form Content’: A New Way to Reach Your Customers

2023-10-06T14:39:46+00:00 October 13th, 2023|

Whether on the blog, website, or social media, content, as always, is king. Far from being short or brief, it has become much more extensive and detailed over time. Could this be the key for brands to compete in an information-saturated world? We tell you all about the new strategy of ‘long form content’ or long-format journalism. […]

From storytelling to testimonial marketing of the future

2023-03-06T13:49:24+00:00 March 16th, 2023|

What the customer tells about how he uses a certain product or what his experience is with a service not only gives us the keys to improve, but, from now on, it has become an excellent way to reach other potential consumers. That is why marketing is increasingly testimonial and strategies focus on giving voice to customer opinions. […]

What is the technique of the six hats and how to apply it to hardware businesses

2023-01-01T20:39:14+00:00 January 12th, 2023|

Divergent, creative and innovative thinking is one of the qualities most valued today by management teams. That is why many companies use strategies such as the technique of the six hats that both favor the resolution of obstacles and help so much decision-making. Will it also be a good strategy for your hardware business? […]

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