The image that a consumer has of a company, based on experiences or references, can be decisive for the purchase process. However, not everything is objective. The subconscious, the subjective perception of emotions or feelings, is also key in decision-making. So much so that many experts talk about the psychology of sales. […]
Have you heard of Store Check? It is an effective tool in the field of market research that not only helps improve the sales of a company, but also offers a great competitive advantage. Knowing its phases and its benefits will help you decide if it is also an excellent resource for your hardware company. […]
The Internet is full of social networks, virtual communities, and technologies that allow us to better communicate. In this sense, the Metaverse as a virtual and three-dimensional system goes one step further to connect the virtual world with the physical one. When will it be a reality? What changes or advantages will it have for the business world? […]
Inbound Marketing strategies focus on accompanying users in the purchase process. Within Inbound, Smarketing plays a key role in the transformation of leads into customers. Learn what Smarketing consists of and what its functions are. […]
Planning a company’s digitalization strategy is not only advantageous because technological advances lead to more opportunities. But because, due to the increase in consumption through the Internet, not having a digital presence means being left behind. In addition, it represents an advance in productivity thanks to the automation of certain processes. Below we tell you in detail what the advantages of digitizing a business are and what strategies to follow. Read more! […]
We tell you the advantages and phases of buzz marketing as a strategy so that you can decide if it would be interesting to implement it in the hardware business. It is an ancient technique that has been displaced by the virality of certain content on social networks, but that can be as efficient as in its origins. […]
The WhatsApp application is not only used to talk to friends and family. It can also be an excellent tool to establish a communication channel with users or potential customers. If almost everyone uses it, it is free and can offer an immediate response and personalized service, why not use it in business? We analyze the pros and cons of the WhatsApp Business app for hardware companies. Take good note! […]
Making changes in part or all a company’s image can be one of the most complicated decisions for a company. And yet there are many small or large brands that throughout their career have changed the colors that define it, the typography or even the entire image. What is rebranding and how do you know if the time for change has come? Know the keys to doing it successfully. […]
Effective, economical and with a great engagement (nationally and internationally), it is not surprising that the webinar is one of the most used marketing tools, also in the hardware business? Find out by reading our post today! The webinar serves to connect with many people, including our target audience and potential customers. What are the advantages of the webinar? What to keep in mind to make it successful? […]
To talk about the new digital marketing trends is to talk once again about changes. From the novelties in the algorithms of the main search engine. Going through the possibility of saying goodbye to cookies. Even an augmented reality that is increasingly present. Know where the steps are going, and you will have a great advantage when designing your strategy. […]
