Blog

Influencer marketing: How does it work?

2019-11-12T11:39:47+00:00 November 15th, 2019|

This probably isn’t the first time you’ve heard of influencer or collaborative marketing. What you might not be familiar with is what it involves, not to mention the advantages it can have for a brand that uses this strategy. For today, we’ll tell you some details about this strategy, how influencer marketing works and what its main benefits are. […]

Telemarketing: how to ensure it is an effective tool for hardware importers

2019-10-21T14:30:16+00:00 October 16th, 2019|

Telemarketing is a phone sales strategy that is used to make people aware of a company. It can be a very effective tool to help improve sales if it is used correctly. Today at IBMH, we’re going to talk about telemarketing and when, how, and why it can be an extremely useful technique for your hardware company. […]

How to have excellent customer service in the post-sale phase

2019-08-04T18:01:12+00:00 August 5th, 2019|

Tend to each and every aspect of the business. This is one of the maxims that IBMH has always stood for. The truth is, to achieve success and ensure every objective is reached, you have to give it your all. In today’s post, we’re going to analyze the steps to take to have excellent customer service in the post-sale phase. The same guidelines that you can use in your hardware company and that you will find very helpful. […]

Having a corporate blog is profitable in the hardware industry

2019-07-25T13:01:30+00:00 July 17th, 2019|

If you look carefully, almost every company, no matter what type, has a corporate blog that they lovingly tend to. Why is that? If you think it’s because they figure everyone has a blog and they’re not going to be the only ones without one, you’re mistaken. These days, having a blog in the hardware business is both profitable and a perfect way to communicate with existing and potential customers. Of course, to make it work, you have to follow a few rules, something that we at IBMH have learned from work, experience and effort. Keep reading, and you can learn them too. […]

Decisions vs. excuses to implement marketing actions in in the hardware business

2019-05-30T11:16:07+00:00 June 12th, 2019|

Does a business like mine need a marketing plan? You’ve probably asked yourself this question more than once. The truth is, having specific marketing actions for your company requires time and effort. That’s why excuses sometimes come up: are marketing strategies really going to help me? At IBMH, we’ve learned from experience that marketing is important for any business. And we know perfectly well that it is a process, not just one specific action. If you want decisions to beat excuses and implement the right marketing actions for your business, keep reading! […]

How to be an innovative company in marketing in the furniture hardware industry

2019-05-10T20:06:49+00:00 May 7th, 2019|

Becoming an innovative company in marketing overnight is not a simple task. In fact, it needs to be a gradual change that is made step by step in the right direction. At IBMH, we know as well as you do that being innovative in marketing can bring many benefits in the hardware business. Read on and find out how to do it. […]

Globalization strategies to reach more customers in the hardware industry

2019-04-04T18:45:44+00:00 April 12th, 2019|

Globalization is one of the most complex business strategies that a company can undertake. Expanding to international markets in order to reach more prospective customers is a real challenge. That’s why, at IBMH, we want to share some globalization strategies so that you can take that next step confidently. Achieving success in your hardware business will be easier than ever! […]

Keys to good customer service in the pre-sale phase

2019-04-04T18:48:18+00:00 March 14th, 2019|

  Having excellent customer service in each and every aspect of the business – that is one of our permanent objectives at IBMH. We’re sure it’s something you’re concerned about in your business, too. Because taking care of the customer before the sale or service, during it and after it, will make you stand out from the competition, create customer loyalty and help you reach your goals. That’s why today we want to tell you about the keys to good customer service in the pre-sale phase. Grab a pen and paper, and let’s get started. […]

What does it mean to have a ‘good brand image’ in the furniture and construction hardware business?

2019-04-04T18:49:12+00:00 February 15th, 2019|

  Today at IBMH, we want to talk to you about one of the most fundamental aspects of any company’s marketing strategy: its brand image. Do you know what it means to have a ‘good brand image’? We’ll explain the advantages that correctly applying it can have for your furniture and construction hardware business. […]

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