What the customer tells about how he uses a certain product or what his experience is with a service not only gives us the keys to improve, but, from now on, it has become an excellent way to reach other potential consumers. That is why marketing is increasingly testimonial and strategies focus on giving voice to customer opinions. […]
In the search for new spaces that allow better communication, more and more companies are beginning to value virtual environments, also as a method to optimize the business. What are its possibilities and what are its advantages? […]
Divergent, creative and innovative thinking is one of the qualities most valued today by management teams. That is why many companies use strategies such as the technique of the six hats that both favor the resolution of obstacles and help so much decision-making. Will it also be a good strategy for your hardware business? […]
Although rational matters prevail in consumer decision-making, there is also an emotional part that companies cannot overlook. In fact, it has always been said that whoever does not excite, does not sell. Now, influence is not the same as persuasion and has nothing to do with manipulation. How are they different and which to use in business? […]
The image that a consumer has of a company, based on experiences or references, can be decisive for the purchase process. However, not everything is objective. The subconscious, the subjective perception of emotions or feelings, is also key in decision-making. So much so that many experts talk about the psychology of sales. […]
Have you heard of Store Check? It is an effective tool in the field of market research that not only helps improve the sales of a company, but also offers a great competitive advantage. Knowing its phases and its benefits will help you decide if it is also an excellent resource for your hardware company. […]
The Internet is full of social networks, virtual communities, and technologies that allow us to better communicate. In this sense, the Metaverse as a virtual and three-dimensional system goes one step further to connect the virtual world with the physical one. When will it be a reality? What changes or advantages will it have for the business world? […]
Inbound Marketing strategies focus on accompanying users in the purchase process. Within Inbound, Smarketing plays a key role in the transformation of leads into customers. Learn what Smarketing consists of and what its functions are. […]
Planning a company’s digitalization strategy is not only advantageous because technological advances lead to more opportunities. But because, due to the increase in consumption through the Internet, not having a digital presence means being left behind. In addition, it represents an advance in productivity thanks to the automation of certain processes. Below we tell you in detail what the advantages of digitizing a business are and what strategies to follow. Read more! […]
We tell you the advantages and phases of buzz marketing as a strategy so that you can decide if it would be interesting to implement it in the hardware business. It is an ancient technique that has been displaced by the virality of certain content on social networks, but that can be as efficient as in its origins. […]
