Blog

From storytelling to testimonial marketing of the future

2023-03-06T13:49:24+00:00 March 16th, 2023|

What the customer tells about how he uses a certain product or what his experience is with a service not only gives us the keys to improve, but, from now on, it has become an excellent way to reach other potential consumers. That is why marketing is increasingly testimonial and strategies focus on giving voice to customer opinions. […]

What is the technique of the six hats and how to apply it to hardware businesses

2023-01-01T20:39:14+00:00 January 12th, 2023|

Divergent, creative and innovative thinking is one of the qualities most valued today by management teams. That is why many companies use strategies such as the technique of the six hats that both favor the resolution of obstacles and help so much decision-making. Will it also be a good strategy for your hardware business? […]

Difference between influence, persuasion, and manipulation in business

2023-01-01T20:25:11+00:00 January 11th, 2023|

Although rational matters prevail in consumer decision-making, there is also an emotional part that companies cannot overlook. In fact, it has always been said that whoever does not excite, does not sell. Now, influence is not the same as persuasion and has nothing to do with manipulation. How are they different and which to use in business? […]

Sales psychology: how the subconscious influences decisions

2022-11-10T11:15:52+00:00 November 17th, 2022|

The image that a consumer has of a company, based on experiences or references, can be decisive for the purchase process. However, not everything is objective. The subconscious, the subjective perception of emotions or feelings, is also key in decision-making. So much so that many experts talk about the psychology of sales. […]

What is the Metaverse and how long before it becomes a reality?

2022-10-06T11:50:09+00:00 October 13th, 2022|

The Internet is full of social networks, virtual communities, and technologies that allow us to better communicate. In this sense, the Metaverse as a virtual and three-dimensional system goes one step further to connect the virtual world with the physical one. When will it be a reality? What changes or advantages will it have for the business world? […]

How to plan your company’s digitalization strategy

2022-07-18T11:10:04+00:00 August 3rd, 2022|

Planning a company’s digitalization strategy is not only advantageous because technological advances lead to more opportunities. But because, due to the increase in consumption through the Internet, not having a digital presence means being left behind. In addition, it represents an advance in productivity thanks to the automation of certain processes. Below we tell you in detail what the advantages of digitizing a business are and what strategies to follow. Read more! […]

Buzz marketing: Can it be a useful tool for hardware businesses?

2022-06-30T10:41:33+00:00 July 13th, 2022|

We tell you the advantages and phases of buzz marketing as a strategy so that you can decide if it would be interesting to implement it in the hardware business. It is an ancient technique that has been displaced by the virality of certain content on social networks, but that can be as efficient as in its origins. […]

CONTACT
To Top