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2021 New challenges in marketing strategy for hardware businesses

2021-01-14T12:03:20+00:00 January 20th, 2021|

We’re starting a new year! Time for many businesses to finish adjusting their marketing strategy and stock plan to publicize their products and services. A marketing plan in which it is already impossible to bypass the use of digital tools. That’s why you’re interested in learning about new challenges and opportunities in the field of digital marketing to make your strategy a success. We’ll tell you! […]

Omnichannel strategies: Are they suitable for hardware businesses?

2020-11-10T12:58:23+00:00 November 12th, 2020|

  In an increasingly globalized and digitized world, it becomes essential that companies have a direct communication channel with their audience in order to offer them what they feel relevant. Omnichannel strategies are right for this, will they also be suitable for hardware businesses? Read more! […]

Do you apply the KISS principle to the marketing actions of your hardware business?

2020-10-09T12:40:13+00:00 October 19th, 2020|

The KISS principle comes from the English acronym ‘Keep It Simple, Stupid!’ which means: ‘make it simple, easy to understand’. It is widely used in the field of design that has more and more relevance in marketing actions. Do you think this principle would fit into your business strategy for your hardware company? […]

OKR’s methodology or how large companies manage work

2020-07-31T13:26:47+00:00 August 3rd, 2020|

You are probably wondering, what is the OKR’s methodology? Well, OKR’s stands for Objectives and Key Results. It is a term created by former Intel CEO Andrew Grove, back in 1999 and has proved to be a great help as a work management methodology in large companies and also in small ones. Do you want to know what it consists of and what its advantages are? […]

Do you need an online store for your hardware business?

2020-07-31T12:16:08+00:00 July 31st, 2020|

We are sure the question of whether you need an online store for your hardware business has crossed your mind on more than one occasion, hasn’t it? Not for nothing, consumption habits have changed so much that many purchases are now made online. In this post we talk about the advantages of having an e-commerce so that you can decide whether or not it is in your hardware business. […]

7 marketing strategies to better position your online store

2020-06-16T11:33:44+00:00 June 22nd, 2020|

No one misses how important it is for companies to have an online presence as well. An increasingly digitized world has made businesses have new technologies available to make themselves known. But where to start to reach the top positions in search results? There are mainly 7 marketing strategies to better position your online store which experts recommend. Here we tell you! […]

What are the keys to successfully managing teams remotely?

2020-05-16T18:17:53+00:00 May 18th, 2020|

One of the immediate effects of the current Coronavirus crisis has been the increase in telework. Many companies that probably had it in their medium- or long-term plans have been forced to advance their start-up. At this point, where telework has become a necessity and a reality, that is when we ask ourselves: Is it possible to manage teams remotely and make it a success? Yes, it is possible, and the key is in communication and motivation but also in following a series of guidelines that we tell you below. […]

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