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5 strategies to attract new customers in the hardware sector

2021-04-12T13:35:09+00:00 April 14th, 2021|

Wanting to improve the functioning of the business by increasing our client portfolio, is a goal that we surely share.Therefore, in addition to being aware of the latest developments and offering the best products with the best service, it is important to know the strategies to attract new customers that you can use in the hardware sector. Which one do you think can work best for you in your business? Find out below. […]

Advantages and obstacles you need to rely on to position your brand globally

2021-03-22T12:50:30+00:00 March 18th, 2021|

To position your hardware brand in the global market you must follow a series of strategies, know the culture and the way of operating at the destination and, in addition, be clear about the pros and cons of such actions. If in your hardware business you need to answer these and other questions, do not miss our post about the advantages and obstacles of global branding or position your brand globally. […]

2021 New challenges in marketing strategy for hardware businesses

2021-01-14T12:03:20+00:00 January 20th, 2021|

We’re starting a new year! Time for many businesses to finish adjusting their marketing strategy and stock plan to publicize their products and services. A marketing plan in which it is already impossible to bypass the use of digital tools. That’s why you’re interested in learning about new challenges and opportunities in the field of digital marketing to make your strategy a success. We’ll tell you! […]

Omnichannel strategies: Are they suitable for hardware businesses?

2020-11-10T12:58:23+00:00 November 12th, 2020|

  In an increasingly globalized and digitized world, it becomes essential that companies have a direct communication channel with their audience in order to offer them what they feel relevant. Omnichannel strategies are right for this, will they also be suitable for hardware businesses? Read more! […]

Do you apply the KISS principle to the marketing actions of your hardware business?

2020-10-09T12:40:13+00:00 October 19th, 2020|

The KISS principle comes from the English acronym ‘Keep It Simple, Stupid!’ which means: ‘make it simple, easy to understand’. It is widely used in the field of design that has more and more relevance in marketing actions. Do you think this principle would fit into your business strategy for your hardware company? […]

OKR’s methodology or how large companies manage work

2020-07-31T13:26:47+00:00 August 3rd, 2020|

You are probably wondering, what is the OKR’s methodology? Well, OKR’s stands for Objectives and Key Results. It is a term created by former Intel CEO Andrew Grove, back in 1999 and has proved to be a great help as a work management methodology in large companies and also in small ones. Do you want to know what it consists of and what its advantages are? […]

Do you need an online store for your hardware business?

2020-07-31T12:16:08+00:00 July 31st, 2020|

We are sure the question of whether you need an online store for your hardware business has crossed your mind on more than one occasion, hasn’t it? Not for nothing, consumption habits have changed so much that many purchases are now made online. In this post we talk about the advantages of having an e-commerce so that you can decide whether or not it is in your hardware business. […]

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