Neuroscience in People Management: Neuromanagement

2024-04-10T13:22:06+00:00 April 10th, 2024|

You’ll agree with us that in today’s business world, team management has significantly evolved. Employees are increasingly regarded as a guarantee for the smooth operation of the company. Deep understanding of human behavior and techniques to optimize performance and job satisfaction are so crucial nowadays that more and more sciences are studying them. Neuroscience emerges as a great tool to better understand how our brains function in the workplace, giving rise to what is known as neuromanagement. […]

Addressing Common Marketing Problems in the Hardware Industry

2024-03-08T11:43:52+00:00 March 14th, 2024|

In the competitive world of hardware business, marketing plays a crucial role in determining a company’s success. However, encountering challenges that hinder growth and profitability is not uncommon. Today, we aim to outline the most prevalent marketing problems, their consequences, and actionable solutions for businesses in the hardware sector. […]

Is Instinct a Necessary Quality for a Leader?

2024-03-08T11:26:00+00:00 March 13th, 2024|

Among the many qualities a leader must possess—such as leadership skills, communication abilities, and problem-solving prowess—instinct is also considered a crucial attribute. This ‘something’ that goes beyond a gut feeling, referred to as ‘the sacred gift’ by Albert Einstein and ‘something more powerful than intellect’ by Steve Jobs. The question at hand is whether instinct is an inherent trait or can be developed through effort and experience. Discover the answer in our post today! […]

Is it time for a re-branding?

2024-02-09T12:31:31+00:00 February 14th, 2024|

Re-branding, or the change of a brand’s image, is a key strategy in the business world that involves the review and renewal of a company’s identity. In an ever-evolving business environment, the question arises: is it time to subject your brand to a re-branding? In this post, we’ll delve into the fundamental aspects of re-branding, from when to consider it to why it’s important, as well as the basic steps to carry it out successfully. […]

The Perceived Value by the Customer Goes Beyond Price and Quality

2024-01-04T13:02:23+00:00 January 10th, 2024|

You’ll agree with us that in an increasingly saturated market of options, perceived value emerges as the differentiating factor that extends beyond the mere relationship between price and quality. Let us delve into what a company’s true value is and how the perception it generates in the customer can elevate it to the pinnacle. […]

‘Long Form Content’: A New Way to Reach Your Customers

2023-10-06T14:39:46+00:00 October 13th, 2023|

Whether on the blog, website, or social media, content, as always, is king. Far from being short or brief, it has become much more extensive and detailed over time. Could this be the key for brands to compete in an information-saturated world? We tell you all about the new strategy of ‘long form content’ or long-format journalism. […]

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