Business Marketing

Decisions vs. excuses to implement marketing actions in in the hardware business

Decisions vs. excuses to implement marketing actions in in the hardware business

maribel 2019-05-30T11:16:07+00:00 June 12th, 2019|

Does a business like mine need a marketing plan? You’ve probably asked yourself this question more than once. The truth is, having specific marketing actions for your company requires time and effort. That’s why excuses sometimes come up: are marketing strategies really going to help me? At IBMH, we’ve learned from experience that marketing is important for any business. And we know perfectly well that it is a process, not just one specific action. If you want decisions to beat excuses and implement the right marketing actions for your business, keep reading! […]

How to be an innovative company in marketing in the furniture hardware industry

How to be an innovative company in marketing in the furniture hardware industry

maribel 2019-05-10T20:06:49+00:00 May 7th, 2019|

Becoming an innovative company in marketing overnight is not a simple task. In fact, it needs to be a gradual change that is made step by step in the right direction. At IBMH, we know as well as you do that being innovative in marketing can bring many benefits in the hardware business. Read on and find out how to do it. […]

Globalization strategies to reach more customers in the hardware industry

Globalization strategies to reach more customers in the hardware industry

maribel 2019-04-04T18:45:44+00:00 April 12th, 2019|

Globalization is one of the most complex business strategies that a company can undertake. Expanding to international markets in order to reach more prospective customers is a real challenge. That’s why, at IBMH, we want to share some globalization strategies so that you can take that next step confidently. Achieving success in your hardware business will be easier than ever! […]

Keys to good customer service in the pre-sale phase

Keys to good customer service in the pre-sale phase

maribel 2019-04-04T18:48:18+00:00 March 14th, 2019|

Having excellent customer service in each and every aspect of the business – that is one of our permanent objectives at IBMH. We’re sure it’s something you’re concerned about in your business, too. Because taking care of the customer before the sale or service, during it and after it, will make you stand out from the competition, create customer loyalty and help you reach your goals. That’s why today we want to tell you about the keys to good customer service in the pre-sale phase. Grab a pen and paper, and let’s get started. […]

What does it mean to have a ‘good brand image’ in the furniture and construction hardware business?

What does it mean to have a ‘good brand image’ in the furniture and construction hardware business?

maribel 2019-04-04T18:49:12+00:00 February 15th, 2019|

Today at IBMH, we want to talk to you about one of the most fundamental aspects of any company’s marketing strategy: its brand image. Do you know what it means to have a ‘good brand image’? We’ll explain the advantages that correctly applying it can have for your furniture and construction hardware business. […]