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Neuromarketing techniques. Strategies that impact customers

2020-03-10T12:33:47+00:00 March 11th, 2020|

Previously, in our blog we talked about neuromarketing, what it is and how to apply it in the hardware business. In today’s post we will go one step further and we will see why this marketing discipline is so important today and what are the most effective neuromarketing techniques.  Defining the strategies that impact customers best will be easier than ever. […]

Customer loyalty as a strategy for your furniture hardware business

2020-02-20T17:11:44+00:00 February 13th, 2020|

What is more important? Customer loyalty or attracting new customers for your furniture hardware business? I’m sure you’ve asked yourself this question anytime. And you’ve probably also concluded that having a customer loyalty strategy well defined, for the success of any company, is one of the most important things. However, the reality is that many times it is not given enough importance. In fact, it is common for all or almost all efforts to attract new customers. If this is the case with your company, and you think loyalty is something you should enhance the most, this post interests you. […]

What is video marketing and what advantages can it have for a hardware company?

2020-01-14T10:37:01+00:00 January 17th, 2020|

According to a recent study done by Hubspot, more than 80% of brands use video marketing these days. What’s more, audiovisual material accounts for no less than 78% of all content that is consumed on the web today. Or, to put it another way, 100 million internet users watch video each day, a fact that no business can disregard. And the same goes for your hardware company. But let’s set aside the statistics and get to the heart of the matter. We’ll tell you what video marketing is, what kinds exist, and how you can make it work for you. Let’s get started! […]

From Unique Selling Proposition (USP) to Emotional Selling Proposition (ESP): What makes your business different?

2019-12-10T14:19:10+00:00 December 12th, 2019|

In the world of sales and marketing, we’ve always talked about the Unique Selling Proposition or USP. However, for some time now, the Emotional Selling Position, or ESP for short, has started to become quite valuable. What do these terms mean? Why is it important for them to be clearly defined? Today, we’ll talk about how and why the emotional aspect of brands is becoming more and more important. Let’s get started! […]

Influencer marketing: How does it work?

2019-11-18T21:54:46+00:00 November 15th, 2019|

This probably isn’t the first time you’ve heard of influencer or collaborative marketing. What you might not be familiar with is what it involves, not to mention the advantages it can have for a brand that uses this strategy. For today, we’ll tell you some details about this strategy, how influencer marketing works and what its main benefits are. […]

Telemarketing: how to ensure it is an effective tool for hardware importers

2019-10-21T14:30:16+00:00 October 16th, 2019|

Telemarketing is a phone sales strategy that is used to make people aware of a company. It can be a very effective tool to help improve sales if it is used correctly. Today at IBMH, we’re going to talk about telemarketing and when, how, and why it can be an extremely useful technique for your hardware company. […]

How to have excellent customer service in the post-sale phase

2019-08-04T18:01:12+00:00 August 5th, 2019|

Tend to each and every aspect of the business. This is one of the maxims that IBMH has always stood for. The truth is, to achieve success and ensure every objective is reached, you have to give it your all. In today’s post, we’re going to analyze the steps to take to have excellent customer service in the post-sale phase. The same guidelines that you can use in your hardware company and that you will find very helpful. […]

Having a corporate blog is profitable in the hardware industry

2019-07-25T13:01:30+00:00 July 17th, 2019|

If you look carefully, almost every company, no matter what type, has a corporate blog that they lovingly tend to. Why is that? If you think it’s because they figure everyone has a blog and they’re not going to be the only ones without one, you’re mistaken. These days, having a blog in the hardware business is both profitable and a perfect way to communicate with existing and potential customers. Of course, to make it work, you have to follow a few rules, something that we at IBMH have learned from work, experience and effort. Keep reading, and you can learn them too. […]

Decisions vs. excuses to implement marketing actions in in the hardware business

2019-05-30T11:16:07+00:00 June 12th, 2019|

Does a business like mine need a marketing plan? You’ve probably asked yourself this question more than once. The truth is, having specific marketing actions for your company requires time and effort. That’s why excuses sometimes come up: are marketing strategies really going to help me? At IBMH, we’ve learned from experience that marketing is important for any business. And we know perfectly well that it is a process, not just one specific action. If you want decisions to beat excuses and implement the right marketing actions for your business, keep reading! […]

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