When talking about creativity in an organization it is common for sectors related to art, advertising or marketing to come to mind. However, it is a discipline that has a place in any field, also in hardware companies. These are the advantages of encouraging creativity in work teams. Let’s go see it! […]
Wanting to improve the functioning of the business by increasing our client portfolio, is a goal that we surely share.Therefore, in addition to being aware of the latest developments and offering the best products with the best service, it is important to know the strategies to attract new customers that you can use in the hardware sector. Which one do you think can work best for you in your business? Find out below. […]
To position your hardware brand in the global market you must follow a series of strategies, know the culture and the way of operating at the destination and, in addition, be clear about the pros and cons of such actions. If in your hardware business you need to answer these and other questions, do not miss our post about the advantages and obstacles of global branding or position your brand globally. […]
Knowing what virtual events are, the types, advantages and how to carry them out, can give you the right answer to the question of whether or not it will be an effective and advantageous tool for hardware businesses. Let’s look at it in detail! […]
We’re starting a new year! Time for many businesses to finish adjusting their marketing strategy and stock plan to publicize their products and services. A marketing plan in which it is already impossible to bypass the use of digital tools. That’s why you’re interested in learning about new challenges and opportunities in the field of digital marketing to make your strategy a success. We’ll tell you! […]
The Marketplace is an online sales model that places different companies on the same virtual platform so that they can sell their products or services to a third party, whether a customer or another company. In today’s post we talk about the advantages and disadvantages that this business system has. […]
In an increasingly globalized and digitized world, it becomes essential that companies have a direct communication channel with their audience in order to offer them what they feel relevant. Omnichannel strategies are right for this, will they also be suitable for hardware businesses? Read more! […]
The KISS principle comes from the English acronym ‘Keep It Simple, Stupid!’ which means: ‘make it simple, easy to understand’. It is widely used in the field of design that has more and more relevance in marketing actions. Do you think this principle would fit into your business strategy for your hardware company? […]
You are probably wondering, what is the OKR’s methodology? Well, OKR’s stands for Objectives and Key Results. It is a term created by former Intel CEO Andrew Grove, back in 1999 and has proved to be a great help as a work management methodology in large companies and also in small ones. Do you want to know what it consists of and what its advantages are? […]
We are sure the question of whether you need an online store for your hardware business has crossed your mind on more than one occasion, hasn’t it? Not for nothing, consumption habits have changed so much that many purchases are now made online. In this post we talk about the advantages of having an e-commerce so that you can decide whether or not it is in your hardware business. […]
