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How to plan your company’s digitalization strategy

2022-07-18T11:10:04+00:00 August 3rd, 2022|

Planning a company’s digitalization strategy is not only advantageous because technological advances lead to more opportunities. But because, due to the increase in consumption through the Internet, not having a digital presence means being left behind. In addition, it represents an advance in productivity thanks to the automation of certain processes. Below we tell you in detail what the advantages of digitizing a business are and what strategies to follow. Read more! […]

Buzz marketing: Can it be a useful tool for hardware businesses?

2022-06-30T10:41:33+00:00 July 13th, 2022|

We tell you the advantages and phases of buzz marketing as a strategy so that you can decide if it would be interesting to implement it in the hardware business. It is an ancient technique that has been displaced by the virality of certain content on social networks, but that can be as efficient as in its origins. […]

WhatsApp Business: is it a good tool for hardware businesses?

2022-07-07T18:11:32+00:00 June 17th, 2022|

The WhatsApp application is not only used to talk to friends and family. It can also be an excellent tool to establish a communication channel with users or potential customers. If almost everyone uses it, it is free and can offer an immediate response and personalized service, why not use it in business? We analyze the pros and cons of the WhatsApp Business app for hardware companies. Take good note! […]

Rebranding: What it is and when it’s time to apply it

2022-05-16T12:30:30+00:00 May 11th, 2022|

Making changes in part or all a company’s image can be one of the most complicated decisions for a company. And yet there are many small or large brands that throughout their career have changed the colors that define it, the typography or even the entire image. What is rebranding and how do you know if the time for change has come? Know the keys to doing it successfully. […]

Webinar as a marketing tool for your hardware business

2022-04-04T16:53:30+00:00 April 18th, 2022|

Effective, economical and with a great engagement (nationally and internationally), it is not surprising that the webinar is one of the most used marketing tools, also in the hardware business? Find out by reading our post today! The webinar serves to connect with many people, including our target audience and potential customers. What are the advantages of the webinar? What to keep in mind to make it successful? […]

Where are the trends in digital marketing going in 2022

2022-02-09T12:18:12+00:00 February 18th, 2022|

To talk about the new digital marketing trends is to talk once again about changes. From the novelties in the algorithms of the main search engine. Going through the possibility of saying goodbye to cookies. Even an augmented reality that is increasingly present. Know where the steps are going, and you will have a great advantage when designing your strategy. […]

What is Storydoing and how to take advantage of it in the hardware sector

2021-12-13T14:05:58+00:00 December 20th, 2021|

It is possible that in your search for content strategies to publicize your hardware brand you have come across storydoing, a technique that from now on has been stomping. Well, first of all, you should know in detail its advantages, differences with storytelling and what is the best way to carry it out. This will make it much easier to get it right! […]

Virtual fairs in the furniture hardware sector

2021-11-22T18:59:32+00:00 November 22nd, 2021|

Virtual fairs are held in a fully digital context. They aim to publicize and present different products and services, as well as show their practical application. Undoubtedly, it is a digital transformation that has been accelerated in the last year and that opens a new window to innovation and two-way communication. What advantages can virtual fairs have for a furniture hardware company like yours? Let’s see it. […]

The podcast as a tool for your business

2021-09-20T09:44:04+00:00 September 20th, 2021|

Among the different tools there are to promote a business and connect with customers, the podcast is one of them. A piece of audio that, well designed, managed and published, helps brands to position themselves better in their markets. We detail the advantages and features of the podcast. In this way you can assess if they are a good resource for your company. What is a podcast? It is a pre-recorded audio program that is used as a resource in many sectors. A short piece of audio that is created and released periodically and that serves to communicate something: a new product, instructions for use of an article, the mission or philosophy of the company. Once it is uploaded to the company's website or blog, the Internet user can download or listen to it. He can do it on his mobile or tablet as many times as he wants and [...]

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