According to a recent study done by Hubspot, more than 80% of brands use video marketing these days. What’s more, audiovisual material accounts for no less than 78% of all content that is consumed on the web today. Or, to put it another way, 100 million inte...
What is video marketing and what advantages can it have for a hardware company?
Managing tasks and projects properly on a day-to-day basis, considering that there are usually many tasks and many projects that need to be juggled, isn’t always easy. Why not? Well, because often, those projects and tasks are not well thought out. Our job i...
Task management: doing it intelligently will help you be more productive in your hardware business
Giving and receiving gifts is a part of Chinese culture. Furthermore, it is a symbol of courtesy and goodwill towards others. Now, when it comes to giving gifts in China as part of doing business, there are several things you must consider. At IBMH, we know al...
Gifts in China: Remember! Gifts you should NEVER give when in China
At IBMH, we want to introduce our new star product. It’s a smart lock with fingerprint sensor suitable for mortise locks of different sizes. Learn about all the benefits of adding this product to your catalogue through IBMH’s professional service....
Featured product: Smart lock with fingerprint sensor

Blog

The exclusive app for IBMH clients: PMP App

2019-10-17T12:57:06+00:00 June 26th, 2018|

No one can deny that smartphones have changed our lives, and especially business. Having the ability to get complete access to the Internet anywhere and any time of day has allowed us to make the most of time that used to have zero productivity. But at IBMH, we have an obsession: “increase the efficiency of all our clients.” And that’s why we’ve created an exclusive app for IBMH clients: the PMP App. […]

What is video marketing and what advantages can it have for a hardware company?

2020-01-14T10:37:01+00:00 January 17th, 2020|

According to a recent study done by Hubspot, more than 80% of brands use video marketing these days. What’s more, audiovisual material accounts for no less than 78% of all content that is consumed on the web today. Or, to put it another way, 100 million internet users watch video each day, a fact that no business can disregard. And the same goes for your hardware company. But let’s set aside the statistics and get to the heart of the matter. We’ll tell you what video marketing is, what kinds exist, and how you can make it work for you. Let’s get started! […]

Task management: doing it intelligently will help you be more productive in your hardware business

2020-01-14T10:24:31+00:00 January 16th, 2020|

Managing tasks and projects properly on a day-to-day basis, considering that there are usually many tasks and many projects that need to be juggled, isn’t always easy. Why not? Well, because often, those projects and tasks are not well thought out. Our job is to make sure that all of our work gets us closer to achieving the objectives set out by the company, and most of the time those goals weren’t even well defined in the first place. Want to learn how to be more productive? Keep reading! […]

Gifts in China: Remember! Gifts you should NEVER give when in China

2020-01-14T10:12:27+00:00 January 15th, 2020|

Giving and receiving gifts is a part of Chinese culture. Furthermore, it is a symbol of courtesy and goodwill towards others. Now, when it comes to giving gifts in China as part of doing business, there are several things you must consider. At IBMH, we know all about the tradition of gift-giving in China, and so we can tell you with complete confidence what gifts should not be given in China and which gifts are the most appropriate. Let’s take a look! […]

Business coaching: is it what your furniture and construction hardware business needs?

2019-12-16T11:38:36+00:00 December 13th, 2019|

The term business coaching has been on everyone’s mind for quite a while now. That’s why we at IBMH want to analyze what this concept means in detail and what advantages and disadvantages it could have when applied to a hardware business. Is it something your business really needs? Let’s find out! […]

From Unique Selling Proposition (USP) to Emotional Selling Proposition (ESP): What makes your business different?

2019-12-10T14:19:10+00:00 December 12th, 2019|

In the world of sales and marketing, we’ve always talked about the Unique Selling Proposition or USP. However, for some time now, the Emotional Selling Position, or ESP for short, has started to become quite valuable. What do these terms mean? Why is it important for them to be clearly defined? Today, we’ll talk about how and why the emotional aspect of brands is becoming more and more important. Let’s get started! […]

Why samples in furniture hardware imports from China are so important

2019-12-16T11:33:12+00:00 December 11th, 2019|

When you import a product from China, you are looking for quality and the best service. That’s why samples in furniture hardware imports from China are so important. At IBMH, we know that working with suppliers who meet certain requirements is a key factor in ensuring your business thrives. Furthermore, you must take into account the relevant quality controls. Learn how we at IBMH work with each and every one of our clients. […]

Vesta lighting system: the latest generation in kitchen cabinet lighting

2019-11-18T11:26:30+00:00 November 18th, 2019|

At IBMH, we want to introduce you to another of our star products. It’s the cutting-edge Vesta lighting system, the latest generation of kitchen cabinet lighting. Just like you, we know how important it is to have great lighting in the kitchen, not just because it’s essential for carrying out everyday tasks comfortably, but also because it is one of the elements of décor that customers most value. Learn about all the advantages of importing this kitchen cabinet lighting system from China with IBMH. […]

Influencer marketing: How does it work?

2019-11-18T21:54:46+00:00 November 15th, 2019|

This probably isn’t the first time you’ve heard of influencer or collaborative marketing. What you might not be familiar with is what it involves, not to mention the advantages it can have for a brand that uses this strategy. For today, we’ll tell you some details about this strategy, how influencer marketing works and what its main benefits are. […]

The importance of defining your business culture for success in the hardware industry

2019-11-18T19:44:40+00:00 November 14th, 2019|

We know that each company has its own culture and philosophy. However, those values that are created as an organization takes form are not always well defined or shared by employees. To specify what the company is like and what its values are, you must first understand and analyze those values and give them the place they deserve. Do you know what business culture is and why it’s so important for the success of any company? Let’s take a look! […]

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