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From Unique Selling Proposition (USP) to Emotional Selling Proposition (ESP): What makes your business different?

From Unique Selling Proposition (USP) to Emotional Selling Proposition (ESP): What makes your business different?

maribel 2019-12-10T14:19:10+00:00 December 12th, 2019|

In the world of sales and marketing, we’ve always talked about the Unique Selling Proposition or USP. However, for some time now, the Emotional Selling Position, or ESP for short, has started to become quite valuable. What do these terms mean? Why is it important for them to be clearly defined? Today, we’ll talk about how and why the emotional aspect of brands is becoming more and more important. Let’s get started! […]

Why samples in furniture hardware imports from China are so important

Why samples in furniture hardware imports from China are so important

maribel 2019-12-16T11:33:12+00:00 December 11th, 2019|

When you import a product from China, you are looking for quality and the best service. That’s why samples in furniture hardware imports from China are so important. At IBMH, we know that working with suppliers who meet certain requirements is a key factor in ensuring your business thrives. Furthermore, you must take into account the relevant quality controls. Learn how we at IBMH work with each and every one of our clients. […]

Vesta lighting system: the latest generation in kitchen cabinet lighting

Vesta lighting system: the latest generation in kitchen cabinet lighting

maribel 2019-11-18T11:26:30+00:00 November 18th, 2019|

At IBMH, we want to introduce you to another of our star products. It’s the cutting-edge Vesta lighting system, the latest generation of kitchen cabinet lighting. Just like you, we know how important it is to have great lighting in the kitchen, not just because it’s essential for carrying out everyday tasks comfortably, but also because it is one of the elements of décor that customers most value. Learn about all the advantages of importing this kitchen cabinet lighting system from China with IBMH. […]

Influencer marketing: How does it work?

Influencer marketing: How does it work?

maribel 2019-11-18T21:54:46+00:00 November 15th, 2019|

This probably isn’t the first time you’ve heard of influencer or collaborative marketing. What you might not be familiar with is what it involves, not to mention the advantages it can have for a brand that uses this strategy. For today, we’ll tell you some details about this strategy, how influencer marketing works and what its main benefits are. […]

The importance of defining your business culture for success in the hardware industry

The importance of defining your business culture for success in the hardware industry

maribel 2019-11-18T19:44:40+00:00 November 14th, 2019|

We know that each company has its own culture and philosophy. However, those values that are created as an organization takes form are not always well defined or shared by employees. To specify what the company is like and what its values are, you must first understand and analyze those values and give them the place they deserve. Do you know what business culture is and why it’s so important for the success of any company? Let’s take a look! […]

IBMH: What’s involved in our furniture hardware purchase management in China?

IBMH: What’s involved in our furniture hardware purchase management in China?

maribel 2019-11-18T21:47:07+00:00 November 13th, 2019|

At IBMH, we take maximum care of every aspect of business. That’s why, thanks to hard work and our pride in a job well done during many years, we’ve become experts in purchase management and quality control in China. We specialize in hardware and accessories for the furniture and construction industry. Today, we want to tell you more about what is involved in our furniture hardware purchase management in China, the steps and rigorous quality control that we follow, and the benefits that your hardware company will reap if you have the IBMH team on your side for strategic management of your purchases from China. […]

IBMH Featured Product: Smart Cylinder Lock

IBMH Featured Product: Smart Cylinder Lock

maribel 2019-10-21T14:38:32+00:00 October 21st, 2019|

Today at IBMH, we’d like to introduce you to our latest featured product, a Smart Cylinder Lock for doors developed by IBMH preferred manufacturers in China. Home automation has been advancing at such a rapid pace that more and more people and businesses are deciding to use this type of technology. There are so many advantages to consider. We’ll tell you all about them! […]

Team building: How it can improve team performance

Team building: How it can improve team performance

maribel 2019-10-21T14:06:06+00:00 October 18th, 2019|

Does a hardware company like yours need to implement team building? It might seem like this method is just for big international technological corporations. But the truth is, it is recommended for any business at all because it helps employees feel motivated and makes them much more productive. Let’s talk about team building, what it is, and how it can be used to improve team performance. […]

Business trips during the Mid-Autumn Festival in China

Business trips during the Mid-Autumn Festival in China

maribel 2019-10-21T14:14:01+00:00 October 17th, 2019|

The Mid-Autumn Festival in China, also called the Moon Festival, is one of the most important holidays for the Chinese, the Vietnamese, and even the Koreans and Japanese. It takes place on the fifteenth day of the eighth month of the Han calendar. And according to our Gregorian calendar, the traditional festivities are held on a day between September 8 and October 8. Did you know that that is the day when you can see the full moon in all its splendour? If you are considering travelling to China to improve the profits of your furniture and construction hardware business, you’ll need to know when this festival is held. This way, you can adjust your travel dates and enjoy some Chinese culture. […]

Telemarketing: how to ensure it is an effective tool for hardware importers

Telemarketing: how to ensure it is an effective tool for hardware importers

maribel 2019-10-21T14:30:16+00:00 October 16th, 2019|

Telemarketing is a phone sales strategy that is used to make people aware of a company. It can be a very effective tool to help improve sales if it is used correctly. Today at IBMH, we’re going to talk about telemarketing and when, how, and why it can be an extremely useful technique for your hardware company. […]