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In the world of furniture hardware, as in many others, growing competition is making it increasingly difficult to stand out from the crowd. Even if you’re good. To make yourself heard, you need a balanced combination of investment in marketing and what the experts call earned content—in other words, content that is published with no financial agreement in the middle. Within this earned content is what is traditionally known as “public relations” or “media relations”, which contribute to the prestige of your brand. However, despite the importance of good coverage in the media, many people falter when it comes to designing their public relations strategies. A distributor of furniture hardware shouldn’t follow the same plan as, say, a university or a soft drink brand. Each of them has its unique characteristics, and must know how to communicate them appropriately. At IBMH, we’d like to offer some tips to establish a [...]

China is a nation of contrasts. We can’t ignore the centuries-old traditions that shape the country, while also recognizing that it has become a global superpower: • With an economy in full expansion. • With a large volume of foreign investments. Because of this, as leaders in our industry who are familiar with the real, authentic China, we invite you to reflect: When you started your business, were you expecting to import  furniture hardware from a high-tech, competitive China like the one you have come to know? At IBMH, we have spent years working with Chinese companies, and we have witnessed the impressive transformation of its cities, its factories, its processes and its population. That’s why we wanted to take this occasion to debunk some of the most common myths about China, which paint a very different picture from its real situation. This Asian giant offers a huge range of [...]

Recently, we talked about the importance of organizing your product selection to determine if the scope of your catalog is profitable or not. On this occasion, we would like you to keep this concept in mind, because we are going to introduce a very attractive product, and you should take this into account before making a decision. It won’t be an easy one. We know that, eventually, you will want to expand your hardware selection with the premium hinge. In any business specializing in the distribution of hardware for furniture, it is essential to have a complete, curated selection of hinges in order to cover the needs of your market. We have a few good reasons why you might want to expand your hardware selection with the premium hinge. 6 reasons to expand your hardware selection with the premium hinge   Soft-close It has a buffering mechanism which, apart from [...]

To a certain extent, negotiating is a daily part of almost everyone’s job. You don’t have to work exclusively in that field or manage business operations worth several millions of euros in order to have to face all sorts of negotiations. But at IBMH, one thing is clear: to know how to use creativity when negotiating with Chinese furniture & construction hardware suppliers is part of our success. We share our vision to offer you more profitable solutions, ones that go beyond “I win, you lose” or “we both win, but both lose something”. Why can’t we all win? Many researchers point to a third route when looking for solutions in a negotiation, much more ambitious but also with better results: the creative route, in other words, thinking beyond the obvious solutions. Gregorio Billikopf of the University of California, Davis, explains why it is important to look beyond the first solution [...]

  From the 15th to the 19th of October, Phase I of the Canton Fair was held in which furniture hardware importers, among many others, met to find a reliable supplier. General information of this edition "Xu Bing, spokesman for the Canton Fair, said the world economy had a bullish trajectory this year. Deflation had stabilized. And, in almost all cases, was corrected towards a sustained and constant growth. As a result, the 122nd Canton Fair will increase the number of shop assistants as world trade continues its recovery." Source: El Economista About the furniture hardware sector and its presence at the fair IBMH has once again been present at the Canton Fair, and we have visited it taking into account the needs of our customers, furniture hardware importers. And unfortunately we have not found significant alternatives over other years. The truth is that the perception we have had, one more [...]

  Any company in the sector that seeks to be competitive nowadays, is aware of how essential is the furniture hardware importation from China with IBMH. However, you do not have to stay alone in achieving a good price with the most stable quality. Optimizing transport is also of great value to keep our costs competitive. The importance of efficient space management All our customers have already realized that the furniture hardware importation from China implies a significant reduction of costs without compromising quality. In the same way, and thanks to our strong negotiating power with Chinese manufacturers, they also know how important is to have expert knowledge like ours. At IBMH we know that an inefficient management of the transport space can put an end to the reduction of costs that had previously been achieved. Thanks to our more than 23 years of experience in the furniture hardware industry, in [...]