No one misses how important it is for companies to have an online presence as well. An increasingly digitized world has made businesses have new technologies available to make themselves known. But where to start to reach the top positions in search results? There are mainly 7 marketing strategies to better position your online store which experts recommend. Here we tell you! […]
One of the immediate effects of the current Coronavirus crisis has been the increase in telework. Many companies that probably had it in their medium- or long-term plans have been forced to advance their start-up. At this point, where telework has become a necessity and a reality, that is when we ask ourselves: Is it possible to manage teams remotely and make it a success? Yes, it is possible, and the key is in communication and motivation but also in following a series of guidelines that we tell you below. […]
In times of instability like these now being lived, one of the main things we need to do is maintain the visibility of the company as well as contact with current and future customers. That’s why today at IBMH, we want to talk about email marketing, what it’s used for, and how we can make it an effective tool for your hardware business. […]
Previously, in our blog we talked about neuromarketing, what it is and how to apply it in the hardware business. In today’s post we will go one step further and we will see why this marketing discipline is so important today and what are the most effective neuromarketing techniques. Defining the strategies that impact customers best will be easier than ever. […]
What is more important? Customer loyalty or attracting new customers for your furniture hardware business? I’m sure you’ve asked yourself this question anytime. And you’ve probably also concluded that having a customer loyalty strategy well defined, for the success of any company, is one of the most important things. However, the reality is that many times it is not given enough importance. In fact, it is common for all or almost all efforts to attract new customers. If this is the case with your company, and you think loyalty is something you should enhance the most, this post interests you. […]
According to a recent study done by Hubspot, more than 80% of brands use video marketing these days. What’s more, audiovisual material accounts for no less than 78% of all content that is consumed on the web today. Or, to put it another way, 100 million internet users watch video each day, a fact that no business can disregard. And the same goes for your hardware company. But let’s set aside the statistics and get to the heart of the matter. We’ll tell you what video marketing is, what kinds exist, and how you can make it work for you. Let’s get started! […]
In the world of sales and marketing, we’ve always talked about the Unique Selling Proposition or USP. However, for some time now, the Emotional Selling Position, or ESP for short, has started to become quite valuable. What do these terms mean? Why is it important for them to be clearly defined? Today, we’ll talk about how and why the emotional aspect of brands is becoming more and more important. Let’s get started! […]
This probably isn’t the first time you’ve heard of influencer or collaborative marketing. What you might not be familiar with is what it involves, not to mention the advantages it can have for a brand that uses this strategy. For today, we’ll tell you some details about this strategy, how influencer marketing works and what its main benefits are. […]
Telemarketing is a phone sales strategy that is used to make people aware of a company. It can be a very effective tool to help improve sales if it is used correctly. Today at IBMH, we’re going to talk about telemarketing and when, how, and why it can be an extremely useful technique for your hardware company. […]
A logo is a very important element for any company, that is true. It is your cover letter and the image consumers use to identify your company. That being said, a furniture hardware brand is not built with a good logo alone. Everything that is behind that logo is extremely important. You need to give it the attention it deserves if you want your business to succeed. […]
