In times of instability like these now being lived, one of the main things we need to do is maintain the visibility of the company as well as contact with current and future customers. That’s why today at IBMH, we want to talk about email marketing, what it’s used for, and how we can make it an effective tool for your hardware business.
Nowadays email marketing has been positioned as one of the best tools to be in touch with our customers, in addition to let them know the news of the company. Email marketing has managed to survive over time, has stopped being an annoying technique for the internet user to become an excellent communication channel.
But… let’s start at the beginning.
What is email marketing and what is it used for?
Email marketing is an effective long-term communication tool available to any company. It primarily serves to communicate with customers and users and offer them value content in a personalized way through email.
Email marketing is not only used for excellent communication between the brand and the user, but it also helps the user to get to know the latest news, so that the company stays in the top of mind of the customer.
What are the advantages of using email marketing in a hardware company?
To talk about the advantages of email marketing is to talk about…
- Results can be measured almost instantly and in real time.
- Its great immediacy is joined by the high conversion capacity and greater customer loyalty.
- It has a low cost of use, especially when compared to other digital tools.
- It is an added value as well as an opportunity for a user to decide to be part of the company’s contact base.
Top-noted types of email marketing
Let’s look at the three main types of shipments that exist.
Campaign email
It is mainly focused on sales. It is used, for example, in cases of special offers or launches of a new product that you want to make known among the contact base.
Transactional email
These emails are released after a transaction such as confirmation, closing deal or thank you emails for having the services of our company.
Informational email
It has a purely informative sense in which news about the company are sent to the customer, services or products. In addition, it is very useful to keep in touch with the user and remind them that we are there.
How to make email marketing strategy effective for the company
How to make email marketing an effective tool for your hardware business?
Choose an email marketing platform
Choose an email marketing platform or shipping software. It will also help you create email campaigns and schedule them.
Segment
Once the contact base has been created, segmentation must be done in order to send relevant information in each case. So we can make a greater impact from email submissions.
Customize
Group campaigns can be carried out according to the uses they have made of the company’s services, the city in which they live, their interests… On the other hand, remember that the more you know users, the easier it is to establish effective communication. That’s why questions such as, what motivates your target audience? What are you interested in? How do you shop? It will give you many clues about the steps to follow.
Measure results
Measurement and analysis to know if the actions carried out with email marketing are effective. Analysis of the conversion rate from users to customers and from users to loyal customers will also be done.
We have already seen that using tools like email marketing to keep in touch with your customers can be a good strategy, but you also need to offer a good product at the best possible price to ensure the success of your business.
IBMH through our Strategic Purchasing Management service in China is the partner you need to improve the profitability of your furniture hardware and construction imports and have the best product catalog for your market. Contact us and discover everything we can do for you.
