It is possible that in your search for content strategies to publicize your hardware brand you have come across storydoing, a technique that from now on has been stomping. Well, first of all, you should know in detail its advantages, differences with storytelling and what is the best way to carry it out. This will make it much easier to get it right! […]
Virtual fairs are held in a fully digital context. They aim to publicize and present different products and services, as well as show their practical application. Undoubtedly, it is a digital transformation that has been accelerated in the last year and that opens a new window to innovation and two-way communication. What advantages can virtual fairs have for a furniture hardware company like yours? Let’s see it. […]
When talking about marketing strategies for a business it is almost impossible not to mention the upward trend of interactive content. Do you know what does it consist of? What types are there? What should you know about them? Is it profitable for a hardware company? Read more! […]
Among the different tools there are to promote a business and connect with customers, the podcast is one of them. A piece of audio that, well designed, managed and published, helps brands to position themselves better in their markets. We detail the advantages and features of the podcast. In this way you can assess if they are a good resource for your company. What is a podcast? It is a pre-recorded audio program that is used as a resource in many sectors. A short piece of audio that is created and released periodically and that serves to communicate something: a new product, instructions for use of an article, the mission or philosophy of the company. Once it is uploaded to the company's website or blog, the Internet user can download or listen to it. He can do it on his mobile or tablet as many times as he wants and [...]
When a crisis is seen in the panorama, companies already know that, sooner or later, it will affect them. It is at that moment that you think about planning, for success or for survival? And, as much as you prefer to plan for success and always customer-oriented, competitiveness based exclusively on costs, often, seems a reality closer to be able to survive. […]
There are times when companies fail or do not achieve their objectives due to important external factors. Other times the cause is hidden in business mistakes that disrupt the planning and effort behind them. Knowing the most common and frequent mistakes will help you take even more care of your hardware company. […]
More and more people are using their mobile phones when they have an urgent need to satisfy: to seek information, to locate a nearby business. A fact that becomes a new opportunity for companies to be present, to be useful when responding to the demands of users. This search for information through mobile devices is called Moment Marketing or Micro-moments. How is it defined? How to apply it to the marketing strategy of a hardware company? What to keep in mind? […]
The American theorist Michael Porter made great contributions in business management. These include his analyses of competitiveness. Which led him to raise what is still known today as Porter’s diamond. And, although initially it focused more on countries and regions, the theory was soon applied to the business world as well. What can you bring to a hardware company? What are the analysis variables? Let’s see! […]
Storytelling, more than a term is an art that, well used within the digital marketing strategy, can give us a great competitive advantage. What is it? How to carry it out? What do you get? How many guys are there? Can I use it in my hardware business? Let’s go see it! […]
When talking about creativity in an organization it is common for sectors related to art, advertising or marketing to come to mind. However, it is a discipline that has a place in any field, also in hardware companies. These are the advantages of encouraging creativity in work teams. Let’s go see it! […]
