Among the different tools there are to promote a business and connect with customers, the podcast is one of them. A piece of audio that, well designed, managed and published, helps brands to position themselves better in their markets. We detail the advantages and features of the podcast. In this way you can assess if they are a good resource for your company.
What is a podcast?
It is a pre-recorded audio program that is used as a resource in many sectors. A short piece of audio that is created and released periodically and that serves to communicate something: a new product, instructions for use of an article, the mission or philosophy of the company.
Once it is uploaded to the company’s website or blog, the Internet user can download or listen to it. He can do it on his mobile or tablet as many times as he wants and thus access relevant content. And, if the user subscribes to the RSS, they will receive the notice that a new podcast is available. It is a tool that can be taken advantage of a lot.
The main benefits of using the podcast as a tool
The advantages (some of them) of using the podcast as a resource in a company are:
1 Podcast increases customer engagement
It serves to make us known or to warn our customers that a new product is launched on the market. Which translates into an increase in engagement. Users will see their experience improved with the brand.
2 And it also allows us to communicate what we want to who we want
Segmentation has always yielded good results. Therefore, we can use the podcast to communicate certain information to a specific audience. While we leave other tools: social networks, emails, for other types of matters. This way users will know that in our podcasts they will find content about the use of new hardware.
3 This is a simple and cost-effective resource
For its low cost and ease of production (there are even free applications with which to record and edit it). And for how simple it is to upload it to the platform and share it with our target audience.
4 The podcast will always be available to the customer
It is an action, a resource for the business, which is recorded. The client will be able to access it as many times as he wishes. He will click on the website or blog of the company, remembering our brand to find a solution.
5 Podcast for greater brand personalization
Every action, every marketing strategy counts. Sharing small pieces of audio with customers show the care and interest we have for our business. It helps us to connect, to be closer to the listeners. In short, to personalize our brand and to gain trust and loyalty.
For these advantages to occur, the message must be relevant
Designing the podcast is simple, you have to spend a little more time planning the content. What do I want to communicate? Will I use a formal or close tone? Sharing relevant information, conveying an engaging message, and generating interest will make all the difference.
Therefore, before recording, write the script, do the necessary tests, and edit. Add soundtracks, until you see that it has been as you expected. And, when you are going to upload it, accompany it with a short description.
Relevant message that is also well positioned and complemented by other content. Such as regular blog posts or social media posts.
Now that you know the advantages of the podcast you can decide if it will be the next tool to implement in your business.
What you can be sure of is the advantage for your company to have IBMH as a partner. Helping in your imports of furniture and construction hardware from China. To improve the profitability of your business and to avoid setbacks. Contact us today!