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Moment Marketing or Micro-moments, what are they?

Moment Marketing or Micro-moments, what are they?

maribel 2021-06-09T12:43:12+00:00 June 18th, 2021|

More and more people are using their mobile phones when they have an urgent need to satisfy: to seek information, to locate a nearby business. A fact that becomes a new opportunity for companies to be present, to be useful when responding to the demands of users. This search for information through mobile devices is called Moment Marketing or Micro-moments. How is it defined? How to apply it to the marketing strategy of a hardware company? What to keep in mind? […]

What is Storytelling and how to use it in my marketing strategy?

What is Storytelling and how to use it in my marketing strategy?

maribel 2021-05-17T16:32:50+00:00 May 14th, 2021|

Storytelling, more than a term is an art that, well used within the digital marketing strategy, can give us a great competitive advantage. What is it? How to carry it out? What do you get? How many guys are there? Can I use it in my hardware business? Let’s go see it! […]

2021 New challenges in marketing strategy for hardware businesses

2021 New challenges in marketing strategy for hardware businesses

maribel 2021-01-14T12:03:20+00:00 January 20th, 2021|

We’re starting a new year! Time for many businesses to finish adjusting their marketing strategy and stock plan to publicize their products and services. A marketing plan in which it is already impossible to bypass the use of digital tools. That’s why you’re interested in learning about new challenges and opportunities in the field of digital marketing to make your strategy a success. We’ll tell you! […]

Do you apply the KISS principle to the marketing actions of your hardware business?

Do you apply the KISS principle to the marketing actions of your hardware business?

maribel 2020-10-09T12:40:13+00:00 October 19th, 2020|

The KISS principle comes from the English acronym ‘Keep It Simple, Stupid!’ which means: ‘make it simple, easy to understand’. It is widely used in the field of design that has more and more relevance in marketing actions. Do you think this principle would fit into your business strategy for your hardware company? […]

7 marketing strategies to better position your online store

7 marketing strategies to better position your online store

maribel 2020-06-16T11:33:44+00:00 June 22nd, 2020|

No one misses how important it is for companies to have an online presence as well. An increasingly digitized world has made businesses have new technologies available to make themselves known. But where to start to reach the top positions in search results? There are mainly 7 marketing strategies to better position your online store which experts recommend. Here we tell you! […]

Email marketing: Is it an effective tool for your hardware business?

Email marketing: Is it an effective tool for your hardware business?

maribel 2020-04-20T17:31:09+00:00 April 16th, 2020|

In times of instability like these now being lived, one of the main things we need to do is maintain the visibility of the company as well as contact with current and future customers. That’s why today at IBMH, we want to talk about email marketing, what it’s used for, and how we can make it an effective tool for your hardware business. […]

Neuromarketing techniques. Strategies that impact customers

Neuromarketing techniques. Strategies that impact customers

maribel 2020-03-10T12:33:47+00:00 March 11th, 2020|

Previously, in our blog we talked about neuromarketing, what it is and how to apply it in the hardware business. In today’s post we will go one step further and we will see why this marketing discipline is so important today and what are the most effective neuromarketing techniques. Defining the strategies that impact customers best will be easier than ever. […]

What is video marketing and what advantages can it have for a hardware company?

What is video marketing and what advantages can it have for a hardware company?

maribel 2020-01-14T10:37:01+00:00 January 17th, 2020|

According to a recent study done by Hubspot, more than 80% of brands use video marketing these days. What’s more, audiovisual material accounts for no less than 78% of all content that is consumed on the web today. Or, to put it another way, 100 million internet users watch video each day, a fact that no business can disregard. And the same goes for your hardware company. But let’s set aside the statistics and get to the heart of the matter. We’ll tell you what video marketing is, what kinds exist, and how you can make it work for you. Let’s get started! […]

Influencer marketing: How does it work?

Influencer marketing: How does it work?

maribel 2019-11-18T21:54:46+00:00 November 15th, 2019|

This probably isn’t the first time you’ve heard of influencer or collaborative marketing. What you might not be familiar with is what it involves, not to mention the advantages it can have for a brand that uses this strategy. For today, we’ll tell you some details about this strategy, how influencer marketing works and what its main benefits are. […]

Telemarketing: how to ensure it is an effective tool for hardware importers

Telemarketing: how to ensure it is an effective tool for hardware importers

maribel 2019-10-21T14:30:16+00:00 October 16th, 2019|

Telemarketing is a phone sales strategy that is used to make people aware of a company. It can be a very effective tool to help improve sales if it is used correctly. Today at IBMH, we’re going to talk about telemarketing and when, how, and why it can be an extremely useful technique for your hardware company. […]

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