The phygital experience, besides being innovative, offers the possibility of complementing physical experiences with digital ones. That’s why more and more companies are embracing it. In the following lines, we’ll tell you exactly what it consists of and what its main advantages are. […]
Personalization in sales, as part of the marketing strategy, increases engagement with users and potential customers, which has a positive impact on the company’s performance. Let’s look at the current trends and how you can also benefit from them. […]
Among the strategies that a brand can use to promote its products and services are techniques centred around content, known as branded content and content marketing. Although these terms are similar and can be confused at times, they have several differences. […]
A good reputation, image, and consumer perception of a brand take time to build but can be shattered in seconds if credibility and transparency disappear. That is why authenticity is not just a brand strategy, but the best way to earn your customers’ trust consistently. […]
We are so used to entering a webpage we skip the notice that if we allow cookies, all or only the necessary ones, that surely you will also be surprised to know that this element could have an end. If you want to know what FLoC are and what other alternatives Google offers us, keep reading! […]
Generative Artificial Intelligence (GAI) is capable of transforming a series of data into something new with various applications. From creating articles to helping in business decision-making. What is the potential of GAI and when could it become a reality? […]
What the customer tells about how he uses a certain product or what his experience is with a service not only gives us the keys to improve, but, from now on, it has become an excellent way to reach other potential consumers. That is why marketing is increasingly testimonial and strategies focus on giving voice to customer opinions. […]
In the search for new spaces that allow better communication, more and more companies are beginning to value virtual environments, also as a method to optimize the business. What are its possibilities and what are its advantages? […]
Divergent, creative and innovative thinking is one of the qualities most valued today by management teams. That is why many companies use strategies such as the technique of the six hats that both favor the resolution of obstacles and help so much decision-making. Will it also be a good strategy for your hardware business? […]
Although rational matters prevail in consumer decision-making, there is also an emotional part that companies cannot overlook. In fact, it has always been said that whoever does not excite, does not sell. Now, influence is not the same as persuasion and has nothing to do with manipulation. How are they different and which to use in business? […]
