How to have excellent customer service in the post-sale phase

Tend to each and every aspect of the business. This is one of the maxims that IBMH has always stood for. The truth is, to achieve success and ensure every objective is reached, you have to give it your all. In today’s post, we’re going to analyze the steps to take to have excellent customer service in the post-sale phase. The same guidelines that you can use in your hardware company and that you will find very helpful.

Keys to achieving good customer service in the post-sale phase

Nowadays, everyone knows that it is just as important to have great pre-sale customer service as it is in the post-sale phase. Selling and taking care of your customers are fundamental in business. Do you want your customers to be satisfied so that they become loyal to your business? In that case, you have to…

Listen, listen, listen

Closing a sale is worth little to nothing if you don’t know whether the customer is completely satisfied or if they have some unmet need. Pay attention to your communication channels. Allow your customers to comment on your products or services. This is essential for retaining customers, finding new ones and improving internal operations.

Effective and noninvasive communication

How can we establish effective communication with a customer after a purchase? Simple. It’s just a question of getting in touch with them and doing it noninvasively. You could, for example, send an email to see how things are going with the product they purchased, or to see if they have any questions or feedback. This is, without a doubt, another key to keep in mind if you want high-quality customer service.

Perform actions that motivate customers

The idea is to express to the customer that they are important to your company. To do this, try to motivate them with personalized communications. At the same time, it’s important to evaluate any feedback or suggestions you may obtain. Prove to them that they opinion truly matters.

Offer support services

Offering support and maintenance services is something else to consider if you want to have excellent customer service. Consumers can feel secure in their purchase knowing that they can contact the company at any time for anything they may need.

How does your hardware company benefit from having excellent customer service in the post-sale phase?

If we’re talking about the advantages of having good customer service in the post-sale phase, we have to talk about…

  • A better brand image and better positioning in the mind of the end consumer
  • Customer loyalty and retention, for both existing and potential customers
  • Improved company reputation and consumer satisfaction
  • Increased sales and reaching established business goals
  • Opportunity to improve the products and services you offer based on consumer opinions
  • And last but not least, a happy customer is the best advertising you can get!


At IBMH, we know it’s important to take care of every facet of a business, especially when it comes to customer service. If you want to make your hardware business grow and have a service that guarantees success, don’t hesitate to contact us today. We look forward to hearing from you!