buena atención al cliente en la fase pre-venta

Having excellent customer service in each and every aspect of the business – that is one of our permanent objectives at IBMH. We’re sure it’s something you’re concerned about in your business, too. Because taking care of the customer before the sale or service, during it and after it, will make you stand out from the competition, create customer loyalty and help you reach your goals. That’s why today we want to tell you about the keys to good customer service in the pre-sale phase. Grab a pen and paper, and let’s get started.

It’s not enough to sell a good product. For the business to work and have loyal customers, you have to provide good post-sale service that attends to all of their needs. But if we’re talking about how to be successful in the hardware industry, or in any other, we should start by analyzing how to have good customer service in the pre-sale phase as well.

Guidelines to achieve good customer service in the pre-sale phase

In a globalized world like today’s, you can’t ignore the fact that your company, just like ours, has to try to differentiate itself by offering a quality product. But it must also grow its terrain over competitors by offering a satisfactory purchase experience before the purchase even takes place. What does that mean? Taking care of potential customers in the pre-sale phase. Let’s take a look!

Advising service, fundamental for excellent customer service in the pre-sale phase

Having excellent customer service in the stage before the service or sale means that potential customers must see you as an advisor with no other objective than to put the best options on the table. Not just focusing on getting them to buy your product, but advising them on everything your target audience requires that could satisfy their needs.

Offering advice on the available options, talking objectively about the features of a given product, and following the highest quality standards will pay off big time.

Getting information about the customer and their needs

It is in this pre-sale phase that the company needs to be informed about its customers: what things they require, what they value and what they consider important. Identify and classify each potential customer individually. This will result in a deeper connection and a much more satisfying experience for both parties. In other words, you will be able to reach your target audience more easily.

Using online tools for customer service

Thanks to new technologies, we now have access to diverse and effective technological solutions. We can use to offer good customer service in the pre-sale phase. Have a quality website that shows the company’s vision as well as the services and products that it provides. That same website should, in turn, contain the corporate blog with content that is interesting to consumers. Being up to date on market news and giving instant feedback to users, that is important to keep in mind.

Social media, an excellent way to communicate with customers

We can’t forget about social media, either. When well-managed, they are an ideal tool to spark a conversation with users. Learn what most interests them and show them your philosophy as a company. These are essential pillars for optimal pre-sale service.

Benefits your company will enjoy from good customer service in the pre-sale phase

  • Provides added value to the company
  • Helps create a positive brand image for the outside world
  • Builds customer loyalty
  • Introduces your product and all of its advantages
  • Improves the purchase experience
  • Empathizes with the customer


At IBMH, we know how important it is to take care of every aspect of a business. If you want to grow your hardware business and you want to do it with us by your side, don’t hesitate to get in touch with us. We’ll be delighted to help you.