When negotiating with Chinese partners or suppliers, certain aspects of Chinese cultural diplomacy must be considered. Not only because of the differences with Western culture. But because it is fundamental to creating prosperous and lasting relationships.
Due to its economic and demographic growth in recent decades, China is at the top of the world stage. China’s leaders understand all too well the strategic importance of China’s cultural diplomacy. Both in foreign and domestic policy.
The new needs of a changing society
Thanks to its initiative, China has been able to adapt to the new needs of the economic boom, as well as to the changing aspects of an increasingly international society.
Coupled with increasing participation in world affairs, China deploys a set of actions and instruments that strengthen diplomacy and promote an active foreign policy of cooperation.
The influence of Chinese cultural diplomacy today
The influence of Chinese culture expanded beyond Asia due to its millennial intellectual tradition and enormous potential.
Highlights of China’s new cultural diplomacy include the Confucius Institutes. As well as the Belt Road Initiative (BRI) aimed at the educational and economic fields.
+ Confucius Institutes
The first Confucius Institute founded in 2004 in Seoul promoted a culture of influence and support. Today there are more than 539 Confucius Institutes around the world.
Its mission is to make known the Chinese language and culture by providing knowledge. That is why they are well received and accepted.
+ Belt Road Initiative (BRI)
In 2013 Xi Jinping created a project to build the largest transport infrastructure from China to Europe through Central Asia.
The Belt Road Initiative represents around 65% of the population and 40% of the world’s GDP, incorporating more than 60 countries and 76 ports located on the main sea routes.
Artistic manifestations in Chinese cultural diplomacy
Events as important as the celebration of the Chinese New Year or concrete expressions such as exhibitions and dance exhibitions. Without forgetting music, kung-fu and contemporary and traditional painting, are part of the innumerable artistic manifestations. Which also have a place in Chinese cultural diplomacy and are increasingly known around the world.
And what cultural aspects are the most important when doing business?
In addition to the elements of Chinese culture such as the personal network of contacts or the figure of the intermediary, we must bear in mind that for China there are certain details of great importance.
- The way to greet is with a slight nod. In this way respect is shown.
- Relationships should be based on trust. And for this it is essential to respect the deals, be transparent and punctual in meetings and product deliveries.
- Beyond language distances, it is necessary to be comfortable and serene.
- In turn, it is worth noting the so-called Mianzi. Or the importance of reputation understood as synonymous with good manners.
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