We’re starting a new year! Time for many businesses to finish adjusting their marketing strategy and stock plan to publicize their products and services. A marketing plan in which it is already impossible to bypass the use of digital tools. That’s ...
2021 New challenges in marketing strategy for hardware businesses
Social behavior has a lot of influence on us, so does cultural intelligence. So, if, for example, in America certain types of vegetables tends to upset, it is quite possible that the new generations will show rejection of those vegetables even before they have...
What is cultural intelligence?
Knowing Chinese culture, at least part of it, can help you satisfy curiosity and better work out when doing business with suppliers or companies residing there. That is why, in today’s post, we speak about the importance of Confucius for this millennial ...
Confucius's Importance in Chinese Culture
Importing hardware from China can be the key strategy for your business to succeed. In fact, more and more companies are betting on it. Here are the steps to define your import of furniture or construction hardware from the Asian giant....
Steps to follow if you want to import hardware from China successfully

Blog

Gifts in China: Remember! Gifts you should NEVER give when in China

2020-01-14T10:12:27+00:00 January 15th, 2020|

Giving and receiving gifts is a part of Chinese culture. Furthermore, it is a symbol of courtesy and goodwill towards others. Now, when it comes to giving gifts in China as part of doing business, there are several things you must consider. At IBMH, we know all about the tradition of gift-giving in China, and so we can tell you with complete confidence what gifts should not be given in China and which gifts are the most appropriate. Let’s take a look! […]

Business coaching: is it what your furniture and construction hardware business needs?

2019-12-16T11:38:36+00:00 December 13th, 2019|

The term business coaching has been on everyone’s mind for quite a while now. That’s why we at IBMH want to analyze what this concept means in detail and what advantages and disadvantages it could have when applied to a hardware business. Is it something your business really needs? Let’s find out! […]

From Unique Selling Proposition (USP) to Emotional Selling Proposition (ESP): What makes your business different?

2019-12-10T14:19:10+00:00 December 12th, 2019|

In the world of sales and marketing, we’ve always talked about the Unique Selling Proposition or USP. However, for some time now, the Emotional Selling Position, or ESP for short, has started to become quite valuable. What do these terms mean? Why is it important for them to be clearly defined? Today, we’ll talk about how and why the emotional aspect of brands is becoming more and more important. Let’s get started! […]

Why samples in furniture hardware imports from China are so important

2019-12-16T11:33:12+00:00 December 11th, 2019|

When you import a product from China, you are looking for quality and the best service. That’s why samples in furniture hardware imports from China are so important. At IBMH, we know that working with suppliers who meet certain requirements is a key factor in ensuring your business thrives. Furthermore, you must take into account the relevant quality controls. Learn how we at IBMH work with each and every one of our clients. […]

Vesta lighting system: the latest generation in kitchen cabinet lighting

2019-11-18T11:26:30+00:00 November 18th, 2019|

At IBMH, we want to introduce you to another of our star products. It’s the cutting-edge Vesta lighting system, the latest generation of kitchen cabinet lighting. Just like you, we know how important it is to have great lighting in the kitchen, not just because it’s essential for carrying out everyday tasks comfortably, but also because it is one of the elements of décor that customers most value. Learn about all the advantages of importing this kitchen cabinet lighting system from China with IBMH. […]

Influencer marketing: How does it work?

2019-11-18T21:54:46+00:00 November 15th, 2019|

This probably isn’t the first time you’ve heard of influencer or collaborative marketing. What you might not be familiar with is what it involves, not to mention the advantages it can have for a brand that uses this strategy. For today, we’ll tell you some details about this strategy, how influencer marketing works and what its main benefits are. […]

The importance of defining your business culture for success in the hardware industry

2019-11-18T19:44:40+00:00 November 14th, 2019|

We know that each company has its own culture and philosophy. However, those values that are created as an organization takes form are not always well defined or shared by employees. To specify what the company is like and what its values are, you must first understand and analyze those values and give them the place they deserve. Do you know what business culture is and why it’s so important for the success of any company? Let’s take a look! […]

IBMH: What’s involved in our furniture hardware purchase management in China?

2019-11-18T21:47:07+00:00 November 13th, 2019|

At IBMH, we take maximum care of every aspect of business. That’s why, thanks to hard work and our pride in a job well done during many years, we’ve become experts in purchase management and quality control in China. We specialize in hardware and accessories for the furniture and construction industry. Today, we want to tell you more about what is involved in our furniture hardware purchase management in China, the steps and rigorous quality control that we follow, and the benefits that your hardware company will reap if you have the IBMH team on your side for strategic management of your purchases from China. […]

IBMH Featured Product: Smart Cylinder Lock

2019-10-21T14:38:32+00:00 October 21st, 2019|

Today at IBMH, we’d like to introduce you to our latest featured product, a Smart Cylinder Lock for doors developed by IBMH preferred manufacturers in China. Home automation has been advancing at such a rapid pace that more and more people and businesses are deciding to use this type of technology. There are so many advantages to consider. We’ll tell you all about them! […]

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