Red is very important to Chinese culture. There are many and very different elements that are dyed of this color, especially when it comes to special occasions to celebrate with loved ones. Do you want to know why red is so important in China? Then let’s look at all the details about its origin and the most popular expressions associated with this tone. Let’s start! […]
Previously, in our blog we talked about neuromarketing, what it is and how to apply it in the hardware business. In today’s post we will go one step further and we will see why this marketing discipline is so important today and what are the most effective neuromarketing techniques. Defining the strategies that impact customers best will be easier than ever. […]
Why is the Modular Aluminum Profile Shelving System developed by IBMH one of our hot products? Because it is made up of a set of Nordic-inspired pieces, it brings super practical solutions to interior design projects and it is totally versatile. It offers infinite possibilities. Learn about these and other advantages of adding it to your hardware catalogue with IBMH. […]
If you look at the definition, monsoon means a seasonal change in the direction of the wind. This is what causes heavy rain in many regions. What might this mean for your hardware company’s business dealings in China? Well, without proper planning, you will have problems with delayed orders. Today at IBMH, we’ll tell you about the monsoon in China and the areas that are affected by it. […]
What is more important? Customer loyalty or attracting new customers for your furniture hardware business? I’m sure you’ve asked yourself this question anytime. And you’ve probably also concluded that having a customer loyalty strategy well defined, for the success of any company, is one of the most important things. However, the reality is that many times it is not given enough importance. In fact, it is common for all or almost all efforts to attract new customers. If this is the case with your company, and you think loyalty is something you should enhance the most, this post interests you. […]
Emotional intelligence is defined as the ability to understand and manage the emotions, the own ones and those of others. If we apply this in the business field, we can lead a company to success. The emotional qualities directly influence the capacity of managers and employees and this affects productivity. Do you know the best techniques for working on emotional intelligence? We tell you! […]
Did you know that illumination isn’t the only function of a light? It’s also a key decorative element that can make a cabinet or room look better than ever. At IBMH, we know this, and that’s why we want to introduce you to one of our latest star products. It’s the Flora LED light with motion sensor for cabinets. Discover all the benefits it can offer your hardware company when you add this high-quality product to your catalogue today. […]
According to a recent study done by Hubspot, more than 80% of brands use video marketing these days. What’s more, audiovisual material accounts for no less than 78% of all content that is consumed on the web today. Or, to put it another way, 100 million internet users watch video each day, a fact that no business can disregard. And the same goes for your hardware company. But let’s set aside the statistics and get to the heart of the matter. We’ll tell you what video marketing is, what kinds exist, and how you can make it work for you. Let’s get started! […]
Managing tasks and projects properly on a day-to-day basis, considering that there are usually many tasks and many projects that need to be juggled, isn’t always easy. Why not? Well, because often, those projects and tasks are not well thought out. Our job is to make sure that all of our work gets us closer to achieving the objectives set out by the company, and most of the time those goals weren’t even well defined in the first place. Want to learn how to be more productive? Keep reading! […]
Giving and receiving gifts is a part of Chinese culture. Furthermore, it is a symbol of courtesy and goodwill towards others. Now, when it comes to giving gifts in China as part of doing business, there are several things you must consider. At IBMH, we know all about the tradition of gift-giving in China, and so we can tell you with complete confidence what gifts should not be given in China and which gifts are the most appropriate. Let’s take a look! […]
