The KISS principle comes from the English acronym ‘Keep It Simple, Stupid!’ which means: ‘make it simple, easy to understand’. It is widely used in the field of design that has more and more relevance in marketing actions. Do you think ...
Do you apply the KISS principle to the marketing actions of your hardware business?
  This time we come to introduce you to the most noteworthy advantages and features of the kitchen cabinet with smart folding door whose purchase we manage at IBMH for our customers. It is an indispensable product in your hardware catalog. We’ll tel...
Find out the advantages of the Kitchen Cabinet with Smart Folding Door that you can import with IBMH
Correctly defining a hardware import strategy means considering all factors such as the country from which to import, costs or suppliers, and it also means including that strategy within the overall planning of the company. Potential challenges such as deliver...
Things to consider to properly define your hardware import strategy
To create a working group that works and contributes to the smooth running of the company, it is not enough just to have talented people or a great curriculum. You also have to get all the team members to fit together. In this way, the work is better structured...
The 8 features a successful team should have

Blog

Red color in China, why is it so important? When it is used and what it means.

2020-03-10T12:46:35+00:00 March 12th, 2020|

Red is very important to Chinese culture. There are many and very different elements that are dyed of this color, especially when it comes to special occasions to celebrate with loved ones. Do you want to know why red is so important in China? Then let’s look at all the details about its origin and the most popular expressions associated with this tone. Let’s start! […]

Neuromarketing techniques. Strategies that impact customers

2020-03-10T12:33:47+00:00 March 11th, 2020|

Previously, in our blog we talked about neuromarketing, what it is and how to apply it in the hardware business. In today’s post we will go one step further and we will see why this marketing discipline is so important today and what are the most effective neuromarketing techniques.  Defining the strategies that impact customers best will be easier than ever. […]

Modular Aluminum Profile Shelving System, an outstanding product of IBMH

2020-02-14T13:42:37+00:00 February 17th, 2020|

Why is the Modular Aluminum Profile Shelving System developed by IBMH one of our hot products? Because it is made up of a set of Nordic-inspired pieces, it brings super practical solutions to interior design projects and it is totally versatile. It offers infinite possibilities. Learn about these and other advantages of adding it to your hardware catalogue with IBMH. […]

Rainy season: Don’t let the monsoon in China interfere with your orders

2020-02-14T09:29:44+00:00 February 14th, 2020|

If you look at the definition, monsoon means a seasonal change in the direction of the wind. This is what causes heavy rain in many regions. What might this mean for your hardware company’s business dealings in China? Well, without proper planning, you will have problems with delayed orders. Today at IBMH, we’ll tell you about the monsoon in China and the areas that are affected by it. […]

Customer loyalty as a strategy for your furniture hardware business

2020-02-20T17:11:44+00:00 February 13th, 2020|

What is more important? Customer loyalty or attracting new customers for your furniture hardware business? I’m sure you’ve asked yourself this question anytime. And you’ve probably also concluded that having a customer loyalty strategy well defined, for the success of any company, is one of the most important things. However, the reality is that many times it is not given enough importance. In fact, it is common for all or almost all efforts to attract new customers. If this is the case with your company, and you think loyalty is something you should enhance the most, this post interests you. […]

Techniques for working emotional intelligence in the company

2020-02-13T22:32:29+00:00 February 12th, 2020|

Emotional intelligence is defined as the ability to understand and manage the emotions, the own ones and those of others. If we apply this in the business field, we can lead a company to success. The emotional qualities directly influence the capacity of managers and employees and this affects productivity. Do you know the best techniques for working on emotional intelligence? We tell you! […]

You can now import the Flora LED Light with motion sensor for cabinets with IBMH

2020-01-16T11:11:49+00:00 January 20th, 2020|

Did you know that illumination isn’t the only function of a light? It’s also a key decorative element that can make a cabinet or room look better than ever. At IBMH, we know this, and that’s why we want to introduce you to one of our latest star products. It’s the Flora LED light with motion sensor for cabinets. Discover all the benefits it can offer your hardware company when you add this high-quality product to your catalogue today. […]

What is video marketing and what advantages can it have for a hardware company?

2020-01-14T10:37:01+00:00 January 17th, 2020|

According to a recent study done by Hubspot, more than 80% of brands use video marketing these days. What’s more, audiovisual material accounts for no less than 78% of all content that is consumed on the web today. Or, to put it another way, 100 million internet users watch video each day, a fact that no business can disregard. And the same goes for your hardware company. But let’s set aside the statistics and get to the heart of the matter. We’ll tell you what video marketing is, what kinds exist, and how you can make it work for you. Let’s get started! […]

Task management: doing it intelligently will help you be more productive in your hardware business

2020-02-13T22:51:13+00:00 January 16th, 2020|

Managing tasks and projects properly on a day-to-day basis, considering that there are usually many tasks and many projects that need to be juggled, isn’t always easy. Why not? Well, because often, those projects and tasks are not well thought out. Our job is to make sure that all of our work gets us closer to achieving the objectives set out by the company, and most of the time those goals weren’t even well defined in the first place. Want to learn how to be more productive? Keep reading! […]

Gifts in China: Remember! Gifts you should NEVER give when in China

2020-01-14T10:12:27+00:00 January 15th, 2020|

Giving and receiving gifts is a part of Chinese culture. Furthermore, it is a symbol of courtesy and goodwill towards others. Now, when it comes to giving gifts in China as part of doing business, there are several things you must consider. At IBMH, we know all about the tradition of gift-giving in China, and so we can tell you with complete confidence what gifts should not be given in China and which gifts are the most appropriate. Let’s take a look! […]

CONTACT
To Top