Today at IBMH, we want to talk to you about one of the most fundamental aspects of any company’s marketing strategy: its brand image. Do you know what it means to have a ‘good brand image’? We’ll explain the advantages that correctly applying it...
What does it mean to have a ‘good brand image’ in the hardware business?
Do you work effectively? Do you prioritize what is urgent or what is important? Today, at IBMH, we want to help you to effectively plan and prioritize your projects and daily tasks. Because prioritizing is one of the basic principles of time management. Effect...
How to effectively plan and prioritize your projects and daily tasks
The Chinese New Year has already begun, the Year of the Pig. As you know, there is a custom in China to assign an animal’s zodiac sign to each person according to their birthday. What you probably never knew is that, according to the Chinese horoscope, e...
The secret animal: the other Chinese horoscope animal
As you well know, at IBMH we strive every day to improve as professionals. We are constantly searching new tendencies, strategies and techniques that make us grow and prosper. So today we want to talk about a concept that is increasingly gaining more strength a...
What neuromarketing is and how to apply it in a hardware business

Blog

Featured Product: Entry door installation Kit

2018-07-12T17:03:21+00:00 June 10th, 2018|

Undoubtedly, during the last few years, the DIY (do it yourself) has been imposed around the world as a healthy and fun lifestyle that allows you to personalize homes, and not just as a way to save money, as it could be seen more years ago. These “handyman” both men and women (increasingly numerous) acquire these products in large stores or areas in order to remodel their houses, fix some details or change some hardware or accessory that has stopped working. […]

The best service and customer support in the furniture hardware industry: new Incorporation!

2018-07-17T12:00:22+00:00 June 9th, 2018|

Today we would like to introduce you to our new member in the commercial department: Fannie Lai. Fannie has just joined the commercial department, however, has been working at IBMH since February 2017, when she started her career in our company, in the purchasing department. We are happy for her evolution and appreciate her effort and professional growth. Congratulations Fannie! […]

Techniques to maintain the motivation of the team in your furniture hardware business

2018-07-17T12:01:53+00:00 June 8th, 2018|

Deadlines, last minute problems, requirements of hardware suppliers and customers… During the day it is not easy to maintain the motivation of the team in your furniture hardware business, right? We know that with so much stress, it is easy for us to forget what is most valuable in our company: the workers. […]

Do furniture hardware professionals choose Interzum or Canton Fair?

2018-08-02T12:24:57+00:00 May 26th, 2018|

There are many fairs throughout the year in which we can meet, appreciate the novelties or close interesting deals. But there are two fairs that we cannot forget. If you are a professional in the hardware industry, do you choose Interzum or Canton Fair? What is your favorite? For us, both of them provide interesting knowledge in the sector. But from our point of view, the service we provide to all of our China importing customers, encompasses everything that is intended to be achieved at these fairs, and more. Much more. We are referring to: • 24 years of industry knowledge and trends in the international market. • Extends experience in Chinese territory (which exceeds language and cultural difficulties). • High negotiating capacity. • Own technology, specially created to coordinate and optimize orders. • An exhaustive quality control that ensures the delivery of the material exactly as requested. On very [...]

Deciding to go global in the furniture and construction hardware industry

2018-07-24T20:10:36+00:00 May 25th, 2018|

If you’re among the fortunate who have taken the step to go global in the furniture and construction hardware industry, that means you’re doing very well and your business is stable and profitable. Congratulations, it’s never an easy journey. At IBMH, the leading company in hardware and accessories for the furniture and construction industry in China, we have helped many companies all over the world improve their results even more by going global. To go global: when is the right time for my company? If you aren’t sure if the decision to go global in the furniture and construction hardware industry is the best choice, review these points: • You need to have a directive team that understands and shares the strategic need to go global. As we’ve said on several occasions, at IBMH, we believe in teamwork. No one gets far by themselves. • Do a SWOT analysis (Strengths, Weaknesses, [...]

Does a furniture hardware importer in China need a VPN?

2018-05-24T12:37:15+00:00 May 24th, 2018|

Talking about VPNs in China is a somewhat delicate subject, but also an essential one when you come to visit us. We live and work in China, and we know that it’s helpful for us to share our experience with our clients. In fact, this trait makes us unique. Because being leaders in the construction and furniture hardware market isn’t enough for us. We want to be a trusted company that supports our clients in every aspect. That’s why today we’ll explain; does a furniture hardware importer in China need a VPN? What is a VPN? We’ve all heard of them, and many of you may have even used them in your company, but it’s always good to refresh your memory on some concepts. VPN stands for “Virtual Private Network”. In simple terms, they are apps that ensure the privacy of all the information you manage online. In fact, there [...]

The best Sourcing service for our clients in the furniture hardware industry: new team members!

2018-05-13T10:00:10+00:00 May 13th, 2018|

Today, we’d like to introduce JANE HUANGand MANDY LI, our two new Sourcing Officers who have arrived with all the energy and motivation to give it their best. At IBMH Guangzhou, we are very happy to have them with us. Without a doubt, they will contribute to providing the best Sourcing service for our clients in the furniture hardware industry. For us, the added value which undoubtedly sets us apart is our team. A multidisciplinary team of professionals capable of improving any project they get their hands on. That’s why we want you to get to know a bit about these two great professionals who have joined IBMH. A bit about Jane Huang and Mandy Li… Mandy graduated in 2009 from the Guangdong University of Finance majoring in Commerce English. On the other hand, Jane graduated in 2014 from Business College Guangdong University of Technology with a master’s in Business English. [...]

Featured product: Gola profile system

2018-05-12T09:33:08+00:00 May 12th, 2018|

Kitchens that are more convenient, more beautiful, practical and apparently simple but with elaborate solutions hidden inside: corner cabinets with rotating shelves, telescoping power outlets, LED lights… In general, these are the biggest trends in kitchen design. And if we’re talking about simplicity, the GOLA profile system is the mysterious star product. Why mysterious? Because it allows cabinet doors or drawers to be opened without handles or knobs. They are hidden but easily-accessible profile pulls. Right now, this type of pull is one of the most-used by kitchen cabinet manufacturers. The minimalist style never goes out of fashion, and it’s even a growing trendthese days. This style is defined by its clean, simple aesthetic with straight lines and, most of all, the feeling of openness and spaciousness it creates. The GOLA profile system is a must-have in any minimalist or contemporary kitchen. Features of the Gola profile system • This [...]

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