The term business coaching has been on everyone’s mind for quite a while now. That’s why we at IBMH want to analyze what this concept means in detail and what advantages and disadvantages it could have when applied to a hardware business. Is it something y...
Business coaching: is it what your hardware business needs?
In the world of sales and marketing, we’ve always talked about the Unique Selling Proposition or USP. However, for some time now, the Emotional Selling Position, or ESP for short, has started to become quite valuable. What do these terms mean? Why is it impo...
From Unique Selling Proposition (USP) to Emotional Selling Proposition (ESP): What makes your business different?
When you import a product from China, you are looking for quality and the best service. That’s why samples in hardware imports from China are so important. At IBMH, we know that working with suppliers who meet certain requirements is a key factor in ensuring...
Why samples in hardware imports from China are so important
At IBMH, we want to introduce you to another of our star products. It’s the cutting-edge Vesta lighting system, the latest generation of kitchen cabinet lighting. Just like you, we know how important it is to have great lighting in the kitchen, not just becau...
Vesta lighting system: the latest generation in kitchen cabinet lighting

Blog

Aluminum Profiles, one of the hot products we recommend at IBMH

2019-07-25T12:49:28+00:00 July 19th, 2019|

Without a doubt, Aluminum Profiles are one of the product lines that, historically, we manage most often in China for our international clients. That’s why we want to let you know about all the advantages your hardware company can benefit from if you add it to your catalogue. These high-quality Aluminum Profiles are a featured product from IBMH that we recommend. […]

The Pareto Principle in furniture hardware businesses: the 80/20 rule

2019-07-25T12:50:46+00:00 July 18th, 2019|

The Pareto Principle or Distribution, also known as the 80/20 rule, is applied in diverse fields of knowledge and carries great weight in the world of business in areas such as marketing and sales. In short, the principle states that just 20% of your actions will produce 80% of your good results. Today at IBMH, we’ll share with you how you can apply the Pareto Principle in furniture hardware businesses and how the 80/20 rule can help your business grow. […]

Having a corporate blog is profitable in the hardware industry

2019-07-25T13:01:30+00:00 July 17th, 2019|

If you look carefully, almost every company, no matter what type, has a corporate blog that they lovingly tend to. Why is that? If you think it’s because they figure everyone has a blog and they’re not going to be the only ones without one, you’re mistaken. These days, having a blog in the hardware business is both profitable and a perfect way to communicate with existing and potential customers. Of course, to make it work, you have to follow a few rules, something that we at IBMH have learned from work, experience and effort. Keep reading, and you can learn them too. […]

Hardware and Accessories for Restroom Partitions

2019-05-31T12:37:23+00:00 June 17th, 2019|

Today at IBMH, we’d like to tell you about our latest star product: hardware and accessories for restroom partitions. Restroom partitions are a product that offer a great advantage. They allow you to build stalls for showers, changing rooms, toilets and lavatories without the need for masonry work. A good solution that requires special hardware that is suitable for this use. And, of course, one that you can import from China thanks to the professional management of IBMH. […]

New addition at IBMH to give the best Sourcing service to our clients in the hardware industry

2019-06-17T17:15:42+00:00 June 14th, 2019|

Today, we want to introduce Sandy Wong, our new addition at IBMH, an excellent former employee who is joining our team again with lots of energy and commitment to give the best Sourcing service to our clients in the hardware industry. Welcome back, Sandy Wong! As you know, at IBMH we choose to work with a multidisciplinary team of professionals capable of improving each project for our clients in the hardware industry. And now, Sandy Wong will be an excellent Sourcing Officer responsible for doing just that. Want to know a bit more about Sandy Wong, our new addition at IBMH, and see everything she has to offer? Let’s get started! […]

How to manage email step by step to improve productivity

2019-05-30T11:40:04+00:00 June 13th, 2019|

Have you ever stopped to think about how many times you check your email each day? Maybe you don’t know the exact number of times you visit your inbox over the course of the workday, but you do know that you often stop paying attention to your work in order to take care of an email you just received. How do these small interruptions affect your productivity? As you know, at IBMH we opt for a job well-done and maximum quality. That’s why, some time ago, we decided to manage our email correctly to improve our productivity. We’ll tell you how! […]

Decisions vs. excuses to implement marketing actions in in the hardware business

2019-05-30T11:16:07+00:00 June 12th, 2019|

Does a business like mine need a marketing plan? You’ve probably asked yourself this question more than once. The truth is, having specific marketing actions for your company requires time and effort. That’s why excuses sometimes come up: are marketing strategies really going to help me? At IBMH, we’ve learned from experience that marketing is important for any business. And we know perfectly well that it is a process, not just one specific action. If you want decisions to beat excuses and implement the right marketing actions for your business, keep reading! […]

IBMH develops a new Interior Design System specially for closets and wardrobes

2019-05-10T19:42:37+00:00 May 9th, 2019|

IBMH has worked closely with several manufacturers in the design and creation of a new Interior Design System specially for closets and wardrobes. Introducing a new line of hardware and accessories for closet interiors and wardrobes that is trending in many European countries. Wardrobes and closets aren’t just for storage anymore—that’s changed. They’ve become spaces where good taste and design reign. Want to hear more? We’ll tell you all about this product that is already a success in Spain, Italy, Portugal, the UK, and in many other countries. […]

New IBMH commercial office in Chile for Latin America: Víctor Trillat joins the team

2019-05-13T13:44:42+00:00 May 8th, 2019|

We’re celebrating at IBMH, and we can’t think of a better way to do it than to share this great news with you. We have a new IBMH commercial office in Chile to give service to the entire region of Latin America. But our cause for celebration is twofold, because we’ve got Victor Trillat as Business Development Manager. A true professional renowned for his experience in the hardware industry will be the one leading this project. We’ll fill you in on all the details below! […]

How to be an innovative company in marketing in the furniture hardware industry

2019-05-10T20:06:49+00:00 May 7th, 2019|

Becoming an innovative company in marketing overnight is not a simple task. In fact, it needs to be a gradual change that is made step by step in the right direction. At IBMH, we know as well as you do that being innovative in marketing can bring many benefits in the hardware business. Read on and find out how to do it. […]

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