At IBMH, we want to introduce you to another of our star products. It’s the cutting-edge Vesta lighting system, the latest generation of kitchen cabinet lighting. Just like you, we know how important it is to have great lighting in the kitchen, not just beca...
Vesta lighting system: the latest generation in kitchen cabinet lighting
This probably isn’t the first time you’ve heard of influencer or collaborative marketing. What you might not be familiar with is what it involves, not to mention the advantages it can have for a brand that uses this strategy. For today, we’ll tell you so...
Influencer marketing: How does it work?
We know that each company has its own culture and philosophy. However, those values that are created as an organization takes form are not always well defined or shared by employees. To specify what the company is like and what its values are, you must first u...
The importance of defining your business culture for success in the hardware industry
At IBMH, we take maximum care of every aspect of business. That’s why, thanks to hard work and our pride in a job well done during many years, we’ve become experts in purchase management and quality control in China. We specialize in hardware and accessorie...
IBMH: What’s involved in our furniture hardware purchase management in China?

Blog

IBMH Corp is witness to the transformation of the city during Chinese New Year

2018-02-20T10:25:40+00:00 February 20th, 2018|

It’s true that we live here in China, and it’s also true that we are perfectly familiar with Chinese culture, language, and protocols. But it is also true that we have a very unique perspective because we were not born here. So, since IBMH Corp is witness to the transformation of the city during Chinese New Year, we want to make the most of it and share some of its peculiarities with you firsthand. Join us in Guangzhou? Signs of the transformation of the city during Chinese New Year This holiday will no doubt sound familiar to you, because we have been preparing you for it since last October. We warned of how the Chinese New Year would affect your hardware imports. In fact, we hope that, thanks to our foresight and your swift response, you have avoided suffering from any delays. (Unlike your competitors, right?) What happens is that [...]

Ready to include a Millennial in your furniture hardware business?

2018-02-19T11:00:52+00:00 February 19th, 2018|

We don’t know if you are looking to include a Millennial in your furniture hardware business or if you already have, but we encourage you to reflect on it and, of course, prepare yourself for it! This subject is addressed in the 2015 movie “The Intern”. Robert De Niro plays a 70-year-old retiree who starts working as an intern at a company managed by a young entrepreneur (Anne Hathaway). Without giving away any spoilers, it’s interesting to see how two people with such a huge age difference and such atypical roles in our society can come to work together. Although it may seem like fiction, this is starting to happen in the industrial sector. The Millennial generation is climbing to diverse positions in companies. And yes, even executive positions! So, it won’t be surprising in a few years to see ourselves surrounded by young bosses who: • Have a digital [...]

Keys to success at business lunches or dinners in China

2018-02-18T11:00:30+00:00 February 18th, 2018|

At IBMH, daily interactions with Chinese businesspeople have taught us about their culture and values. But if you are planning on starting a commercial relationship in the furniture and door hardware industry, you should know that business isn’t always done in an office. In fact, many business deals are sealed in restaurants. In order to be successful and close a deal with your local partners or providers, you need to understand the protocol you should follow at these business lunches or dinners in China. It is at these business meals that the Chinese manage the concept of mianzi or “face”; in other words, the level of reputation that a person has socially. What to do at a business meal with partners in the furniture and door hardware industry in China Where to sit? Facing these types of business lunches or dinners in China requires a good understanding of protocol, starting [...]

Featured product: space-saver furniture hardware for fold-out beds

2018-01-31T10:00:35+00:00 January 31st, 2018|

We live in an age where apartments keep getting smaller and smaller, and the cost per square meter keeps getting higher and higher. Because of this, the ability to optimize your space is essential in order to enjoy your home. Today, we introduce space-saver furniture hardware for fold-out beds. Undoubtedly, a trend that is on the rise in global markets. Fold-out beds for everyone   In order for the consumer, whatever their budget, to enjoy their fold-out bed, manufacturers offer different solutions. They create product ranges with variable prices, adjusting the details in each one. For example, by: • Increasing or decreasing the thickness of the back part, or not including this part • Using manual or automatically positioning legs • Creating lightweight or completely compact structures • Making fold-out beds that are more or less prone to wobbling • Pieces with restricted measurements or ones that adapt to any [...]

Keys to testing furniture hardware correctly

2018-01-30T11:00:31+00:00 January 30th, 2018|

It wouldn’t be the first time, and it won’t be the last, that during our first meeting with a client, we realize that the features they are telling us about do not correspond to the hardware that they are showing us. Testing furniture hardware correctly and coming to this realization can be a very delicate moment. But at IBHM, we make a commitment to our clients and we stay true to it from the beginning. We have to look out for their interests, and so we have to speak frankly. Luckily, in most cases, from that moment on the customer relationship is strengthened, and we begin a chapter in which promotion plays the leading role. Unfortunately, and more often than you would think, the hardware that is marketed does not have the quality that you are paying for. Because of this, testing furniture hardware correctly is very important. You need [...]

Negotiating in China with furniture hardware manufacturers: not too hard, but not too easy

2018-01-29T10:33:10+00:00 January 29th, 2018|

Forget the stereotypes before negotiating in China with furniture hardware manufacturers   Despite the speed with which it is developing and taking over the market, China continues to be a mystery to many people. There are stereotypes about their culture and customs that Western businesspeople still lean on. On many occasions, this complicates professional relationships with furniture hardware manufacturers. One of the dangers of stereotypes is that they make us believe that we understand a given person/situation, when we are actually going off of incomplete or, occasionally, false assumptions. When thinking about negotiating in China with furniture hardware manufacturers, the first thing that comes to mind for many is: • Carefully observing business card protocol • Hiring a good translator And although it’s true that these are aspects that need to be taken into account, they only scratch the surface of the negotiation process in China. Understand the details of [...]

How to make LinkedIn an ally in your furniture hardware business

2018-01-28T11:00:51+00:00 January 28th, 2018|

When we think of LinkedIn, most of us think of a personal brand image—a tool to establish fruitful professional relationships for our own careers. But it can also be very useful to make LinkedIn an ally in your furniture hardware business. For example, it can help you establish B2B (business to business) relationships: introduce your company, launch communications, generate traffic for your website, know what your competition is up to, and even attract talent. It is true that LinkedIn is not a cheap resource, so you need to use it wisely. And we aren’t just talking in terms of money (LinkedIn Premium, campaigns), but also in terms of time invested. As always, you’ll have to be very clear about your objectives in order to define your strategy and make LinkedIn an ally in your furniture hardware business. Perhaps to hire new talent? Or to establish relationships with other businesses? Or [...]

The importance of registering your furniture hardware brand in China

2018-01-12T12:15:33+00:00 January 12th, 2018|

We’ll get straight to the point: are you thinking about importing products from China, but don’t plan on registering your furniture hardware brand in China? Hurry! Register it ASAP! You could be the victim of a terrible hack, and it could even happen today. Want to know why we are telling you this and how to fix it? Keep reading! Now that we’ve given you that warning, we’ll explain in detail why we are sounding the alarm like this. We are trying to protect you from: A legal, but unethical, trademark practice in China that is expanding very quickly. It consists of registering brands with the potential to manufacture in China (textiles, metallurgy, technology). Then, when the brand comes to China to do business, they are told that they can’t because their brand is registered to another business owner. What is the point of hacking trademark registrations in China?   [...]

Featured product: PVC skirting board with wood finishes

2018-01-11T09:08:29+00:00 January 11th, 2018|

10 colors to choose from in this PVC skirting board with wood finishes! Synthetic, resistant and extremely high quality to adapt to the latest kitchen design trends. If you follow our blog, you’ll recall that we have suggested organizing your catalog of furniture hardware and accessories in your business. In fact, it is an essential step in having a profitable business. We are sure that if you apply the principle of “less is more”, you will be able to improve your overall results. So, if skirting board, plinth panels or cabinet washboards are a product you will keep in your inventory, we offer you the option to expand your variety with these fantastic wood finishes. Features of PVC skirting board panels with wood finish: Manufactured in different heights to adapt completely to different measurements. Highly durable PVC. Rubber bottom. To ensure a watertight seal with the floor, preventing water and [...]

What your furniture hardware business website should look like

2018-01-10T18:44:55+00:00 January 10th, 2018|

At this point, everyone knows that it is essential for any business to be on the Internet. But something that not everyone knows is what that “looks like”. In order for your efforts and investment to pay off in the digital world, your furniture hardware business website must be well thought out and programmed. At IBMH, we have a unique understanding of: • The furniture and construction hardware industry • Imports from China • Digital marketing For this reason, we thought that you might find our tips useful. If you want it to, your furniture hardware business website will contribute to the success of your company. Keep reading! Essential features for your furniture hardware business website The first thing you need to consider for your furniture hardware business website is usability. Usability means that users can browse through a site easily and intuitively, and that the information there is convenient and attractive to [...]

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