Personalization in sales, as part of the marketing strategy, increases engagement with users and potential customers, which has a positive impact on the company’s performance. Let’s look at the current trends and how you can also benefit from them. […]
Among the strategies that a brand can use to promote its products and services are techniques centred around content, known as branded content and content marketing. Although these terms are similar and can be confused at times, they have several differences. […]
What the customer tells about how he uses a certain product or what his experience is with a service not only gives us the keys to improve, but, from now on, it has become an excellent way to reach other potential consumers. That is why marketing is increasingly testimonial and strategies focus on giving voice to customer opinions. […]
Inbound Marketing strategies focus on accompanying users in the purchase process. Within Inbound, Smarketing plays a key role in the transformation of leads into customers. Learn what Smarketing consists of and what its functions are. […]
We tell you the advantages and phases of buzz marketing as a strategy so that you can decide if it would be interesting to implement it in the hardware business. It is an ancient technique that has been displaced by the virality of certain content on social networks, but that can be as efficient as in its origins. […]
Effective, economical and with a great engagement (nationally and internationally), it is not surprising that the webinar is one of the most used marketing tools, also in the hardware business? Find out by reading our post today! The webinar serves to connect with many people, including our target audience and potential customers. What are the advantages of the webinar? What to keep in mind to make it successful? […]
To talk about the new digital marketing trends is to talk once again about changes. From the novelties in the algorithms of the main search engine. Going through the possibility of saying goodbye to cookies. Even an augmented reality that is increasingly present. Know where the steps are going, and you will have a great advantage when designing your strategy. […]
More and more people are using their mobile phones when they have an urgent need to satisfy: to seek information, to locate a nearby business. A fact that becomes a new opportunity for companies to be present, to be useful when responding to the demands of users. This search for information through mobile devices is called Moment Marketing or Micro-moments. How is it defined? How to apply it to the marketing strategy of a hardware company? What to keep in mind? […]
Storytelling, more than a term is an art that, well used within the digital marketing strategy, can give us a great competitive advantage. What is it? How to carry it out? What do you get? How many guys are there? Can I use it in my hardware business? Let’s go see it! […]
We’re starting a new year! Time for many businesses to finish adjusting their marketing strategy and stock plan to publicize their products and services. A marketing plan in which it is already impossible to bypass the use of digital tools. That’s why you’re interested in learning about new challenges and opportunities in the field of digital marketing to make your strategy a success. We’ll tell you! […]
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