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What is video marketing and what advantages can it have for a hardware company?

2020-01-14T10:37:01+00:00 January 17th, 2020|

According to a recent study done by Hubspot, more than 80% of brands use video marketing these days. What’s more, audiovisual material accounts for no less than 78% of all content that is consumed on the web today. Or, to put it another way, 100 million internet users watch video each day, a fact that no business can disregard. And the same goes for your hardware company. But let’s set aside the statistics and get to the heart of the matter. We’ll tell you what video marketing is, what kinds exist, and how you can make it work for you. Let’s get started! […]

Influencer marketing: How does it work?

2019-11-18T21:54:46+00:00 November 15th, 2019|

This probably isn’t the first time you’ve heard of influencer or collaborative marketing. What you might not be familiar with is what it involves, not to mention the advantages it can have for a brand that uses this strategy. For today, we’ll tell you some details about this strategy, how influencer marketing works and what its main benefits are. […]

Telemarketing: how to ensure it is an effective tool for hardware importers

2019-10-21T14:30:16+00:00 October 16th, 2019|

Telemarketing is a phone sales strategy that is used to make people aware of a company. It can be a very effective tool to help improve sales if it is used correctly. Today at IBMH, we’re going to talk about telemarketing and when, how, and why it can be an extremely useful technique for your hardware company. […]

Decisions vs. excuses to implement marketing actions in in the hardware business

2019-05-30T11:16:07+00:00 June 12th, 2019|

Does a business like mine need a marketing plan? You’ve probably asked yourself this question more than once. The truth is, having specific marketing actions for your company requires time and effort. That’s why excuses sometimes come up: are marketing strategies really going to help me? At IBMH, we’ve learned from experience that marketing is important for any business. And we know perfectly well that it is a process, not just one specific action. If you want decisions to beat excuses and implement the right marketing actions for your business, keep reading! […]

How to be an innovative company in marketing in the furniture hardware industry

2019-05-10T20:06:49+00:00 May 7th, 2019|

Becoming an innovative company in marketing overnight is not a simple task. In fact, it needs to be a gradual change that is made step by step in the right direction. At IBMH, we know as well as you do that being innovative in marketing can bring many benefits in the hardware business. Read on and find out how to do it. […]

What neuromarketing is and how to apply it in a hardware business

2019-01-21T10:48:49+00:00 January 21st, 2019|

As you well know, at IBMH we strive every day to improve as professionals. We are constantly searching new tendencies, strategies and techniques that make us grow and prosper. So today we want to talk about a concept that is increasingly gaining more strength and ground in the world of marketing: neuromarketing. […]

From Unique Selling Proposition (USP) to Emotional Selling Proposition (ESP): What makes your business different?

2019-12-10T14:19:10+00:00 December 12th, 2019|

In the world of sales and marketing, we’ve always talked about the Unique Selling Proposition or USP. However, for some time now, the Emotional Selling Position, or ESP for short, has started to become quite valuable. What do these terms mean? Why is it important for them to be clearly defined? Today, we’ll talk about how and why the emotional aspect of brands is becoming more and more important. Let’s get started! […]

Team building: How it can improve team performance

2019-10-21T14:06:06+00:00 October 18th, 2019|

Does a hardware company like yours need to implement team building? It might seem like this method is just for big international technological corporations. But the truth is, it is recommended for any business at all because it helps employees feel motivated and makes them much more productive. Let’s talk about team building, what it is, and how it can be used to improve team performance. […]

The Pareto Principle in furniture hardware businesses: the 80/20 rule

2019-07-25T12:50:46+00:00 July 18th, 2019|

The Pareto Principle or Distribution, also known as the 80/20 rule, is applied in diverse fields of knowledge and carries great weight in the world of business in areas such as marketing and sales. In short, the principle states that just 20% of your actions will produce 80% of your good results. Today at IBMH, we’ll share with you how you can apply the Pareto Principle in furniture hardware businesses and how the 80/20 rule can help your business grow. […]

Having a corporate blog is profitable in the hardware industry

2019-07-25T13:01:30+00:00 July 17th, 2019|

If you look carefully, almost every company, no matter what type, has a corporate blog that they lovingly tend to. Why is that? If you think it’s because they figure everyone has a blog and they’re not going to be the only ones without one, you’re mistaken. These days, having a blog in the hardware business is both profitable and a perfect way to communicate with existing and potential customers. Of course, to make it work, you have to follow a few rules, something that we at IBMH have learned from work, experience and effort. Keep reading, and you can learn them too. […]

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