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Decisions vs. excuses to implement marketing actions in in the hardware business

2019-05-30T11:16:07+00:00 June 12th, 2019|

Does a business like mine need a marketing plan? You’ve probably asked yourself this question more than once. The truth is, having specific marketing actions for your company requires time and effort. That’s why excuses sometimes come up: are marketing strategies really going to help me? At IBMH, we’ve learned from experience that marketing is important for any business. And we know perfectly well that it is a process, not just one specific action. If you want decisions to beat excuses and implement the right marketing actions for your business, keep reading! […]

How to be an innovative company in marketing in the furniture hardware industry

2019-05-10T20:06:49+00:00 May 7th, 2019|

Becoming an innovative company in marketing overnight is not a simple task. In fact, it needs to be a gradual change that is made step by step in the right direction. At IBMH, we know as well as you do that being innovative in marketing can bring many benefits in the hardware business. Read on and find out how to do it. […]

What neuromarketing is and how to apply it in a hardware business

2019-01-21T10:48:49+00:00 January 21st, 2019|

As you well know, at IBMH we strive every day to improve as professionals. We are constantly searching new tendencies, strategies and techniques that make us grow and prosper. So today we want to talk about a concept that is increasingly gaining more strength and ground in the world of marketing: neuromarketing. […]

What does it mean to have a ‘good brand image’ in the furniture and construction hardware business?

2019-04-04T18:49:12+00:00 February 15th, 2019|

  Today at IBMH, we want to talk to you about one of the most fundamental aspects of any company’s marketing strategy: its brand image. Do you know what it means to have a ‘good brand image’? We’ll explain the advantages that correctly applying it can have for your furniture and construction hardware business. […]

The importance of stopping to improve your furniture hardware business

2019-01-21T12:52:57+00:00 July 5th, 2018|

In any business, it’s necessary to stop, pause, think, and take some time to analyze things. It’s hard to do, since daily activities bring inertia, but the importance of stopping to improve your furniture hardware business is that it will allow you to be more profitable, efficient and active. And let’s not kid ourselves, that’s what we all want for our teams. Who said that stopping is contradictory to advancing? Let’s take a look… […]

Prepare good networking to make your furniture hardware business grow

2018-04-23T10:00:06+00:00 April 23rd, 2018|

Social media seem to have given a boost to networking, a practice that is increasingly popular among businesses and on a personal level. Although it is not a new phenomenon, it is more important today than ever before. What you should take into account in order to do good networking to make your furniture hardware business grow? Without a doubt, for importers of construction and furniture hardware, it will support your business. Finding the right customers and convincing them that you are what they really need is a job that can be accomplished through online contacts and digital tools. Hence, the importance of preparing a good networking to make your furniture hardware business grow and gain presence in the industry. What is networking? Networking is a marketing strategy that consists of creating a network of professional contacts. The objective is to establish relationships with different people and companies that offer benefits [...]

What a good corporate video for a furniture hardware business looks like and why you should have one

2018-03-28T19:14:52+00:00 March 28th, 2018|

According to a report from CISCO, in 2021 video will represent more than 80% of internet traffic, which means making an effort to increase audiovisual marketing seems like a good idea, don’t you think? Without a doubt, creating a good corporate video for a furniture hardware business is an excellent idea. Obviously, you have to ensure you are competitive on the communication front as well. Many companies have opted for corporate videos to get their customers’ attention. This strategy is very effective, but without the proper analysis and reflection, it can bring negative consequences. So… what does a good corporate video look like, and why should you have one? What is a corporate video? A corporate video is an audiovisual work whose purpose is to introduce or present a company. It’s a way to transmit emotion and a sense of humanity to an organization. Its objectives can be varied: • [...]

How to make LinkedIn an ally in your furniture hardware business

2018-01-28T11:00:51+00:00 January 28th, 2018|

When we think of LinkedIn, most of us think of a personal brand image—a tool to establish fruitful professional relationships for our own careers. But it can also be very useful to make LinkedIn an ally in your furniture hardware business. For example, it can help you establish B2B (business to business) relationships: introduce your company, launch communications, generate traffic for your website, know what your competition is up to, and even attract talent. It is true that LinkedIn is not a cheap resource, so you need to use it wisely. And we aren’t just talking in terms of money (LinkedIn Premium, campaigns), but also in terms of time invested. As always, you’ll have to be very clear about your objectives in order to define your strategy and make LinkedIn an ally in your furniture hardware business. Perhaps to hire new talent? Or to establish relationships with other businesses? Or [...]

What your furniture hardware business website should look like

2018-01-10T18:44:55+00:00 January 10th, 2018|

At this point, everyone knows that it is essential for any business to be on the Internet. But something that not everyone knows is what that “looks like”. In order for your efforts and investment to pay off in the digital world, your furniture hardware business website must be well thought out and programmed. At IBMH, we have a unique understanding of: • The furniture and construction hardware industry • Imports from China • Digital marketing For this reason, we thought that you might find our tips useful. If you want it to, your furniture hardware business website will contribute to the success of your company. Keep reading! Essential features for your furniture hardware business website The first thing you need to consider for your furniture hardware business website is usability. Usability means that users can browse through a site easily and intuitively, and that the information there is convenient and attractive to [...]

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