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Addressing Common Marketing Problems in the Hardware Industry

2024-03-08T11:43:52+00:00 March 14th, 2024|

In the competitive world of hardware business, marketing plays a crucial role in determining a company’s success. However, encountering challenges that hinder growth and profitability is not uncommon. Today, we aim to outline the most prevalent marketing problems, their consequences, and actionable solutions for businesses in the hardware sector. […]

From storytelling to testimonial marketing of the future

2023-03-06T13:49:24+00:00 March 16th, 2023|

What the customer tells about how he uses a certain product or what his experience is with a service not only gives us the keys to improve, but, from now on, it has become an excellent way to reach other potential consumers. That is why marketing is increasingly testimonial and strategies focus on giving voice to customer opinions. […]

Buzz marketing: Can it be a useful tool for hardware businesses?

2022-06-30T10:41:33+00:00 July 13th, 2022|

We tell you the advantages and phases of buzz marketing as a strategy so that you can decide if it would be interesting to implement it in the hardware business. It is an ancient technique that has been displaced by the virality of certain content on social networks, but that can be as efficient as in its origins. […]

Webinar as a marketing tool for your hardware business

2022-04-04T16:53:30+00:00 April 18th, 2022|

Effective, economical and with a great engagement (nationally and internationally), it is not surprising that the webinar is one of the most used marketing tools, also in the hardware business? Find out by reading our post today! The webinar serves to connect with many people, including our target audience and potential customers. What are the advantages of the webinar? What to keep in mind to make it successful? […]

Where are the trends in digital marketing going in 2022

2022-02-09T12:18:12+00:00 February 18th, 2022|

To talk about the new digital marketing trends is to talk once again about changes. From the novelties in the algorithms of the main search engine. Going through the possibility of saying goodbye to cookies. Even an augmented reality that is increasingly present. Know where the steps are going, and you will have a great advantage when designing your strategy. […]

Moment Marketing or Micro-moments, what are they?

2021-06-09T12:43:12+00:00 June 18th, 2021|

More and more people are using their mobile phones when they have an urgent need to satisfy: to seek information, to locate a nearby business. A fact that becomes a new opportunity for companies to be present, to be useful when responding to the demands of users. This search for information through mobile devices is called Moment Marketing or Micro-moments. How is it defined? How to apply it to the marketing strategy of a hardware company? What to keep in mind? […]

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